Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 這一小鍋 performance in the Taiwan and how they change over time
See what factors influence 這一小鍋 performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of 這一小鍋' competitors in the Taiwan
An analysis of 這一小鍋' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, showing the brand's share of foot traffic in the industry.
這一小鍋 is a leading brand in Taiwan's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong market position, ranking in the top 1% of brands. Performance peers in a similar range include Wagyu Shabu, 築間幸福鍋物, CHIEN TU, 海底捞, 店, and Power of Meat Taichung Wenxin, suggesting a competitive landscape among top brands.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue through positive customer experiences.
這一小鍋's overall customer satisfaction is at 91%, with a slight decrease of 0.1pp year-over-year. Changhua City shows the highest CSAT at 99%, while Kaohsiung's CSAT is at 91%. The CSAT trend shows fluctuations between May and July 2025, peaking in July. Maintaining high CSAT is crucial, especially in areas with slight declines.
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power at the restaurant.
The overall average check for 這一小鍋 is 456.3 TWD, a 5% decrease year-over-year. Tainan has the highest average check at 515.1 TWD. The average check shows slight variations between May and July 2025. Monitoring and optimizing the average check is important to maintain revenue.
Outlet count reflects brand reach and expansion, indicating market coverage and accessibility to customers across different cities.
這一小鍋 has the highest number of outlets in Taoyuan City and Kaohsiung, with 4 outlets each. New Taipei has 3 outlets, while Taichung and Taipei have 2 each. Tainan, Changhua City and Hsinchu each have 1 outlet. Expansion in areas with fewer outlets could increase market presence.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and differentiation efforts.
The top competitors for 這一小鍋, based on cross-visitation, include McDonald's (1.60), Pizza Hut (1.56), Tasty (1.50), Top One Pot (1.13) and 店 (1.13). This suggests that customers of 這一小鍋 also frequent these brands, indicating a need for differentiation to maintain and grow its customer base.
Traffic workload distribution by hour reveals peak operational times, enabling efficient staffing, resource allocation, and optimized service during busiest periods.
Traffic workload for 這一小鍋 peaks between 17:00 and 19:00, with the highest workload at 18:00. Traffic is significantly lower during early morning hours (0:00 - 10:00). This information can be used to optimize staffing levels and resource allocation to match peak demand.
Understanding consumer demographics informs targeted marketing and product strategies, optimizing engagement and brand resonance with key customer groups.
Women are over-represented with an affinity index of 109, while Men are under-represented with an index of 91. Gen Y and Gen Z show higher affinity (109 and 112 respectively), while Gen X is under-represented (56). Tailoring marketing towards Gen Y and Gen Z may yield better results.
