Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Express performance in the United States and how they change over time
See what factors influence Pizza Express performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pizza Express' competitors in the United States
An analysis of Pizza Express' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Express is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Pizza Express's market performance is at the 98th percentile, indicating a leading position. This means the brand outperforms 98% of its competitors. Performance peers within the same percentile range include SHARETEA OKC, The Corndog Company, Death By Pizza, Hops Burger Bar, Ding Tea, and Char Bar.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and directly impacts brand reputation and revenue growth.
Pizza Express has an overall CSAT of 82%, up by 2.6 percentage points year-over-year. New Hampshire shows the highest CSAT at 96%, while New York has the lowest at 68%. This suggests varied customer experiences across different states, with New Hampshire as a strong point.
Average check reveals customer spending habits, influencing revenue and profitability strategies for the brand.
The overall average check for Pizza Express is $20.80, a decrease of 13.1% year-over-year. New Hampshire has the highest average check at $31.80, while New York's average check is $19.00. This indicates geographical differences in customer spending.
Number of outlets reflects brand reach and expansion, crucial for market presence and accessibility to customers.
Pizza Express has the most outlets in New York (8), followed by New Jersey and Ohio (4 each). This distribution highlights key market areas for the brand, with New York representing a primary operational hub.
Identifying main competitors helps refine strategies, understand market dynamics, and maintain a competitive advantage in the industry.
The top competitors for Pizza Express, based on customer cross-visitation, are McDonald's (20%), Taco Bell (11%), Burger King (10%), Subway (7%), and Texas Roadhouse (6%). This indicates a significant overlap in customer base with fast-food chains.
Traffic workload distribution helps optimize staffing and resource allocation to match peak customer demand, ensuring efficient operations.
Pizza Express experiences peak traffic between 4 PM and 6 PM (hod 16-18), with the highest workload at 57.71%. Traffic is lowest between 2 AM and 6 AM (hod 2-6). This data informs staffing and promotional strategies.
Understanding consumer segments allows for targeted marketing, product development, and personalized customer experiences based on demographics.
Pizza Express's customer base shows a higher affinity towards men (112 index) and Gen X (161 index) and GenZ (121 index), compared to women (87 index) and Gen Y (57 index). This indicates the brand is more popular with men and Gen X & GenZ.