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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Express performance in the United States and how they change over time
See what factors influence Pizza Express performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pizza Express is in the lower 29% of brands
Sample of brands in the same percentile
An analysis of Pizza Express' competitors in the United States
An analysis of Pizza Express' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Express's market performance is in the lower 29%, indicating a below-average market standing. This means that Pizza Express captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Zingerman's, Malibu Seafood Fresh Fish Market & Patio Cafe, Speedy's Pizza, Daiquiri Bar, fresh&co, and Mineshaft Oshkosh.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Pizza Express has an overall CSAT of 82%, a 1.1 percentage point increase year-over-year. New Hampshire shows the highest CSAT at 100%, while California, New Jersey and New York show lower CSAT scores. The CSAT trend shows fluctuations between June and August 2025.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring trends helps optimize revenue and understand customer value.
The overall average check for Pizza Express is $21.90, a 9.4% decrease year-over-year. New York has an average check of $20.30, while Michigan shows $19.30. The average check values show fluctuations between June and August 2025.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy, while distribution impacts accessibility and revenue potential.
Pizza Express has the highest number of outlets in New York (8), followed by Ohio and New Jersey (4 each). California has 3 outlets, while Oklahoma, Virginia and Michigan each have 2. Alabama, New Hampshire and West Virginia each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation reveals shared audiences, informing competitive strategies and marketing efforts.
McDonald's is the most frequently visited competitor by Pizza Express customers (19.05% cross-visitation), followed by Taco Bell (9.52%), Burger King (8.33%), Dairy Queen (7.14%), and Wendy's (5.95%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload shows peak hours, guiding staffing and resource allocation. Understanding customer flow optimizes service and maximizes revenue during busy periods.
Pizza Express experiences peak traffic workload between 4 PM and 6 PM, with the highest workload at 5 PM (56.90%). Traffic is significantly lower during early morning hours (0 AM to 6 AM), indicating minimal activity during these times.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform messaging and product development, enhancing engagement and ROI.
Women are overrepresented in Pizza Express's customer base (affinity index 77), while men are significantly overrepresented (affinity index 122). Gen X is highly overrepresented (affinity index 176), Gen Y is underrepresented (affinity index 43), and Gen Z is overrepresented (affinity index 115).