Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Express performance in the Germany and how they change over time
See what factors influence Pizza Express performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Express' competitors in the Germany
An analysis of Pizza Express' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Pizza Express is in the lower 36% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pizza Express's market performance is in the lower 36% in Germany's Cafe & Restaurants industry. This is a below average/lagging position, indicating a need to improve market share. Performance peers in the same percentile range include Arberseehaus and Bäcker Peter.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Pizza Express in Germany has an overall CSAT of 74%, a 4.1 percentage point increase year-over-year. Baden-Württemberg shows the highest CSAT growth (30.9pp), while Saxony-Anhalt experienced a decrease (-8pp). This indicates generally improved customer sentiment.
Average check reveals spending habits, crucial for pricing strategies and revenue optimization in the Cafe & Restaurants sector.
The overall average check for Pizza Express in Germany is 16 EUR, an 18.8% increase year-over-year. North Rhine-Westphalia has the highest average check (25.4 EUR). This suggests increased customer spending per visit.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and potential revenue generation.
Pizza Express has the most outlets in Bavaria (9), followed by Lower Saxony (6). This distribution highlights key regions for the brand's physical presence in Germany.
Competitor analysis identifies key rivals, informing strategies to gain market share and enhance competitive positioning.
McDonald's (11.27%) and Burger King (7.04%) are the top competitors for Pizza Express in Germany, based on cross-visitation. This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Pizza Express experiences peak traffic between 17:00 and 20:00, with the highest workload at 18:00 (50.79%). Traffic is minimal between 0:00 and 9:00. This data informs staffing and operational adjustments.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Women (90%) are a significant consumer segment for Pizza Express, while men are over-indexed (106%). Gen X (115%) and Gen Y (113%) show high affinity, suggesting these generations are strongly represented among Pizza Express customers.