Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pizza Express performance in the Germany and how they change over time
See what factors influence Pizza Express performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Express' competitors in the Germany
An analysis of Pizza Express' competitors in the Germany
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Express is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Pizza Express's MARKET PERFORMANCE percentile of 99 indicates a leading position in Germany's cafe & restaurant sector. This high percentile signifies strong brand preference. Performance peers Maward Restaurant, SPRESSO Caffébar Cucina, Bäckermeister Grobe GmbH & Co. KG, Best Worscht in Town, Hallo Döner Leipzig, and Max´s Beef Noodles share a similar position.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps understand brand perception and identify areas for service improvement.
Pizza Express's overall CSAT is 74%, a 5.2 percentage point increase year-over-year, showing improved customer happiness. Saxony-Anhalt shows the highest CSAT at 93%, but also a decrease of 6.9 percentage points. Baden-Württemberg shows substantial growth of 32.9 percentage points, reaching 89% CSAT.
Average check (Avg Check) indicates how much customers spend per visit. Tracking Avg Check helps assess pricing strategy and customer spending habits.
Pizza Express's overall average check is 15.7 EUR, a 16.7% increase year-over-year, suggesting increased customer spending. North Rhine-Westphalia has the highest average check at 25.4 EUR. Lower Saxony has the lowest average check among the listed states at 12.7 EUR.
Number of outlets (No. of Outlets) indicates brand reach. Tracking No. of Outlets growth shows expansion and market penetration success.
Pizza Express has varying outlet distribution across Germany. Bavaria leads with 9 outlets, followed by Lower Saxony with 6. Several states including Saxony-Anhalt, Mecklenburg-Vorpommern, Rhineland-Palatinate, Schleswig-Holstein and Thuringia each have 1 outlet.
Competitor analysis reveals key players. It helps in understanding market dynamics, competitive threats, and differentiation opportunities.
McDonald's and Burger King are primary competitors, with cross-visitation rates of 11.43% and 7.14%, respectively. KFC and Domino's Pizza follow with cross visitation of 4.29% and 2.86%. Al Zain Restaurant also shares 2.86%.
Traffic workload shows peak hours, helping optimize staffing. Tracking hourly traffic workload shows when demand is highest during the day.
Pizza Express experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 18:00 (51.09%). Traffic is minimal between 00:00 and 10:00. Staffing should align with traffic patterns.
Consumer segments highlight key demographics. This shows targeted marketing and tailored offerings to customer segments by gender and generation.
Pizza Express's customer base shows high affinity among women (97) and men (102). Gen X (115) and Gen Y (113) are overrepresented compared to average consumer, demonstrating higher engagement. Gender affinity is almost average.