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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Germany and how they change over time
See what factors influence Subway performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Subway is in the top 17% of brands
Sample of brands in the same percentile
An analysis of Subway' competitors in the Germany
An analysis of Subway' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Germany is at the 83rd percentile, indicating an above-average market position. This means Subway outperforms 83% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include Domino's Pizza, Rüyam Gemüse Kebab, and Hans im Glück.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation reveals shared customer base and competitive landscape.
McDonald's (14.76%) and Burger King (7.80%) are the top competitors with the highest cross-visitation from Subway customers in Germany. KFC (3.76%), L'Osteria (3.39%), and Domino's Pizza (1.50%) also attract Subway customers, but to a lesser extent.
Traffic workload shows peak hours, informing staffing and marketing. Understanding customer flow optimizes resource allocation.
Subway's peak traffic workload in Germany occurs between 11:00 AM and 6:00 PM, with the highest workload at 60.40% at 6:00 PM. Traffic is significantly lower during early morning hours, indicating a need for targeted strategies during peak times.
Understanding consumer segments enables targeted marketing. Gender and generation insights refine messaging and product offerings.
Subway in Germany shows a high affinity with women (89%), indicating they are overrepresented compared to the average consumer. Men are also overrepresented (107%). Gen Z (153%) and Gen Y (125%) show high affinity, while Gen X (81%) is underrepresented.