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Managing Partner, Global Business Development
See what factors influence Subway performance in the Germany and how they change over time
See what factors influence Subway performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Germany
An analysis of Subway' competitors in the Germany
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway in Germany has a market performance percentile of 99, indicating a leading position. This means Subway captures more customer traffic than most competitors, suggesting strong brand preference. Performance peers in the same range include PETER PANE Burgergrill & Bar, Domino's Pizza, 60 seconds to napoli, Hans im Glueck, KFC, and Rüyam Gemüse Kebab.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and repeat business.
Subway's overall CSAT in Germany is 60%, a decrease of 1.8 percentage points year-over-year. Satisfaction varies by state, with Lower Saxony showing the highest CSAT at 73% and Bavaria at 64%. The downward trend suggests a need to address factors impacting customer experience.
Average check (AvgCheck) indicates the average amount customers spend per visit, reflecting pricing strategy and customer spending habits.
Subway's overall average check in Germany is EUR 13.5, a 7.2% increase year-over-year. Hesse has the highest average check at EUR 17.8. The increase suggests customers are spending more per visit, potentially due to price increases or changed order habits.
Number of outlets reflects brand reach and accessibility, directly impacting market share and brand visibility.
Subway has the most outlets in North Rhine-Westphalia (154), followed by Bavaria (107) and Baden-Württemberg (87). The distribution of outlets reveals Subway's strategic focus on different regions within Germany.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
Subway's top competitors in Germany, based on cross-visitation, are McDonald's (16.72%), Burger King (8.87%), and KFC (4.35%). This indicates a significant customer overlap with other fast-food chains, highlighting the need for differentiation.
Traffic workload by hours reveals peak and off-peak times, enabling optimized staffing, resource allocation, and promotional strategies.
Subway experiences peak traffic between 12:00 and 18:00, with the highest workload around 13:00 (57.98). Traffic is significantly lower during early morning hours, indicating a need for focused marketing during peak times.
Understanding consumer segments helps tailor marketing and product offerings to specific demographics, improving engagement and ROI.
Subway's customer base in Germany shows high affinity for women (84) and overrepresentation of Gen Y (127) and Gen Z (133). Gen X is underrepresented (80). These affinity insights suggest strategies targeting women and younger generations could be effective.