Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Germany and how they change over time
See what factors influence Subway performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Subway' competitors in the Germany
An analysis of Subway' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Germany is at the 80th percentile, indicating an above average market position. This suggests Subway outperforms many competitors in attracting customers. Performance peers include Cafe Extrablatt, Domino's Pizza, and Hans im Glück.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Subway's overall CSAT in Germany is 62%, a decrease of 2.3 percentage points year-over-year. CSAT varies by state, with Lower Saxony showing the highest satisfaction (75%) and Brandenburg the lowest (63%). This suggests regional differences in customer experience.
Average check (AvgCheck) indicates how much customers spend per visit, influencing revenue. Monitoring AvgCheck helps optimize pricing and promotions.
The overall average check for Subway in Germany is 13.4 EUR, a 6.8% increase year-over-year. Hesse has the highest average check (17.3 EUR). This indicates increased spending per customer compared to the previous year.
Outlet count reflects brand reach and market presence. More outlets can increase accessibility and brand visibility for potential customers.
Subway has the most outlets in North Rhine-Westphalia (155), followed by Bavaria (110). This distribution indicates stronger market penetration in these regions compared to others like Schleswig-Holstein (14).
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
McDonald's (16.83%) and Burger King (8.83%) are the top competitors visited by Subway customers in Germany. This suggests a significant overlap in customer base among these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Subway experiences peak traffic between 12:00 and 18:00, with the highest workload around 13:00. Traffic is significantly lower during early morning hours (0:00-7:00), indicating a need for adjusted operational strategies.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
Women show an affinity index of 88, while men show 108. Gen Y (126) and Gen Z (135) are overrepresented, indicating high affinity. Gen X (80) is underrepresented, suggesting lower engagement compared to the average consumer.