Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pinkberry performance in the United States and how they change over time
See what factors influence Pinkberry performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Pinkberry is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Pinkberry' competitors in the United States
An analysis of Pinkberry' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference in the Cafe & Restaurants industry. A higher percentile indicates stronger market presence.
Pinkberry, with a market performance percentile of 99 in the United States, holds a leading position. This top 1% ranking highlights strong market share and customer preference compared to peers like Kairos Mediterranean.
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repeat business and word-of-mouth referrals.
Pinkberry's overall CSAT is 64%, a 3.4pp increase year-over-year. However, CSAT decreased in California (57%) and Texas (47%), indicating potential regional issues needing attention to improve customer loyalty.
The number of outlets reflects brand reach and expansion strategy, impacting market penetration and revenue potential.
Pinkberry has 25 outlets in California and 7 in Texas, indicating California is its primary market. Expansion appears focused in these states to maximize brand presence.
Identifying top competitors by cross-visitation reveals shared customer base and competitive landscape dynamics.
McDonald's (14%) and Starbucks (12%) are the top competitors of Pinkberry based on customer cross-visitation, suggesting a need to benchmark against these leaders to refine strategies.
Traffic workload by hour reveals peak operational times, enabling optimized staffing and resource allocation.
Pinkberry's peak traffic occurs between 11 AM and 9 PM, with the highest workload between 4 PM and 6 PM, indicating when staffing and resources should be maximized.
Analyzing consumer segments informs targeted marketing and positioning strategies, based on consumer affinity to the brand.
Women (114%) and Gen Z (167%) show high affinity for Pinkberry. Gen X (78%) is under-indexed. Marketing should focus on high-affinity segments to grow sales.