Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Piccolo Me performance in the Australia and how they change over time
See what factors influence Piccolo Me performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Piccolo Me' competitors in the Australia
An analysis of Piccolo Me' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Piccolo Me is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, reflecting customer preference and competitive strength in the Cafe & Restaurants sector.
Piccolo Me's Market Performance is at the 98th percentile, indicating a leading position in the Cafe & Restaurants market in Australia. This high percentile signifies a strong competitive advantage and high customer preference compared to other brands. Peers within the same percentile include Burleigh Heads Hotel, Ban Sang, Sahib E Swad, Queens Kebab, Thai Pothong Restaurant and IKEA.
Customer Satisfaction reflects brand loyalty and service quality, influencing repeat business and positive word-of-mouth referrals.
Piccolo Me's overall customer satisfaction (CSAT) is 88%, a decrease of 2.9 percentage points year-over-year. In New South Wales, the CSAT is also 88%, with a similar decrease of 2.9 percentage points. While still high, the decrease suggests a need to investigate factors impacting customer satisfaction to maintain brand reputation and loyalty.
Average Check indicates customer spending per visit, reflecting pricing strategy and customer purchasing behavior at Piccolo Me.
The overall average check for Piccolo Me is 20.5 AUD, a 12.3% increase year-over-year. The average check in New South Wales is 20.7 AUD, a 0% change. This indicates a positive trend in customer spending, potentially driven by menu changes or increased customer willingness to spend more per visit.
Number of Outlets shows brand's market coverage and expansion, indicating its accessibility to customers across different regions.
Piccolo Me has 19 outlets in New South Wales and 1 outlet in the Australian Capital Territory. This distribution indicates a strong presence in New South Wales, while there is a smaller footprint in the Australian Capital Territory, presenting potential expansion opportunities.
Competitor analysis reveals key rivals and customer preferences, informing competitive strategies and potential market positioning adjustments.
Piccolo Me's top competitors, based on cross-visitation, are McDonald's (7.58%), Bay Vista (6.06%), El Jannah Chicken (4.55%), Subway (3.03%), and Starbucks (3.03%). This indicates that customers who visit Piccolo Me also frequently visit these other brands, suggesting similar target audiences or occasions.
Traffic Workload identifies peak hours, helping optimize staffing and resource allocation to meet customer demand efficiently.
Piccolo Me experiences peak traffic workload between 7 AM and 12 PM, with the highest workload around 11 AM (57.39%). There is minimal traffic from 6 PM to 5 AM. This data highlights the importance of staffing and resource allocation during morning and lunchtime hours to provide optimal service.
Consumer Segments help tailor marketing efforts by understanding the demographic makeup of customers and their relative affinity.
Piccolo Me's consumer base shows a higher affinity from women (63%) and over-representation from Gen X(129%), Gen Z (168%) compared to Gen Y (85%). This suggests targeted marketing campaigns could focus on Gen X and Gen Z, while strategies to engage Gen Y consumers may be beneficial.