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See what factors influence IKEA performance in the Australia and how they change over time
See what factors influence IKEA performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of IKEA' competitors in the Australia
An analysis of IKEA' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
IKEA is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand's share of foot traffic, revealing its competitive strength and customer preference.
IKEA in Australia's Cafe & Restaurants industry has a market performance of 98, placing it in a leading position (top 2% of brands). This shows a strong market standing relative to competitors like Queens Kebab, Thai Pothong Restaurant, Bondi Pizza, Piccolo Me, Burleigh Heads Hotel and Ban Sang all at position 98.
Customer Satisfaction (CSAT) is crucial for understanding brand perception, loyalty, and identifying areas for service improvement.
IKEA's overall CSAT in Australia is 74%, a 15.9 percentage point increase year-over-year. CSAT varies by state: Western Australia (87%), Queensland (80%), New South Wales (73%), and South Australia (72%) show high satisfaction, while Victoria (54%) is notably lower. This indicates a need to investigate and address customer concerns in Victoria.
Average Check measures the typical transaction value, reflecting pricing strategy, customer spending habits, and revenue generation.
The overall average check for IKEA in Australia is 18.2 AUD, a 4.1% decrease year-over-year. By state, New South Wales leads with 19.5 AUD, followed by Queensland with 18.7 AUD, and Western Australia with 17 AUD. The decrease suggests potential price adjustments or changes in customer purchasing behavior that warrant further examination.
Tracking the number of outlets indicates brand reach, expansion strategy, and market presence across different regions.
IKEA has a varying number of outlets across Australian states: New South Wales and Victoria each have 3, South Australia and Queensland each have 2, and Western Australia and Australian Capital Territory each have 1. This distribution reflects the brand's strategic focus in key markets and opportunities for expansion in others.
Understanding competitors through cross-visitation helps identify market dynamics and opportunities to differentiate and attract customers.
Customers who visit IKEA in Australia also frequent McDonald's (21.95%), Hungry Jack's Burgers (8.94%), KFC (5.69%), Guzman y Gomez (4.07%), and Domino's Pizza (4.07%). This cross-visitation indicates that IKEA's customers are also interested in fast food options, suggesting potential opportunities for IKEA to compete more directly in this segment.
Analyzing traffic workload by hours helps optimize staffing, manage resources, and enhance customer experience during peak times.
IKEA's peak traffic workload in Australia occurs between 11 AM and 1 PM, with the highest point at 12 PM (50.89). Traffic starts increasing around 8 AM, plateaus through the early afternoon, and declines significantly after 6 PM. This information can be used to efficiently allocate resources and manage customer flow.
Consumer segment analysis informs targeted marketing by understanding the demographic makeup of the customer base.
IKEA customers show distinct gender and generational skews. The Women affinity index is 82, which indicates they are underrepresented. Men affinity index is 115, indicating an overrepresentation. Gen Y affinity index is 170 showing a very high affinity. This suggests Gen Y is highly engaged compared to other cohorts.