Search among the top brands by number of locations
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See what factors influence Pho Saigon performance in the United States and how they change over time
See what factors influence Pho Saigon performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pho Saigon' competitors in the United States
An analysis of Pho Saigon' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pho Saigon is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pho Saigon holds a leading market performance at the 99th percentile. This indicates a strong competitive position. Peers in similar range: Fatboys, Miyako Doral, Old Town Pour House, Bobbie's Cafe, 559 Taqueria (559 Street Tacos), Daiquiri Dogs.
CSAT is vital to gauge customer loyalty and identify areas for service improvement, directly impacting brand reputation and revenue.
Pho Saigon's overall customer satisfaction is at 86%, a substantial 11.2 percentage point increase year-over-year. Virginia shows the highest CSAT at 100% with 20 percentage points increase, while California has the lowest CSAT at 68%.
Average check indicates customer spending per visit, crucial for revenue forecasting and menu optimization strategies.
The overall average check for Pho Saigon is $23.80, up 9.4% year-over-year. California reports the highest average check at $30, while Texas reports $23. The average check shows variability across the observed months.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Pho Saigon has a total of 15 outlets. Texas has the highest number of outlets with 9. California has 2 outlets, while Virginia, Nevada, Washington and Georgia each have 1 outlet.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
Pho Saigon's top competitors based on cross-visitation are McDonald's (9.36%), Whataburger (4.68%), Starbucks (4.68%), Chick-fil-A (4.68%), and Taco Bell (4.68%). This indicates the brands that Pho Saigon's customers also frequent.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours.
Traffic workload peaks between 11 AM and 7 PM, with the highest traffic around 12-1 PM (64.89%). There is little to no traffic workload between 10 PM and 8 AM.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences, enhancing brand affinity.
Pho Saigon's customer base shows a higher affinity towards women (97) compared to men (103). Among generations, Gen Y (109) shows the strongest affinity, followed by Gen Z (99) and Gen X (97).