Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pezzo performance in the Malaysia and how they change over time
See what factors influence Pezzo performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pezzo is in the lower 17% of brands
Sample of brands in the same percentile
An analysis of Pezzo' competitors in the Malaysia
An analysis of Pezzo' competitors in the Malaysia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pezzo's market performance is in the lower 17%, indicating a critically low market standing. This means Pezzo captures a smaller share of customer traffic compared to competitors in Malaysia's Cafe & Restaurants industry. Performance peers in the same range include ʜᴀɴᴀᴋᴏʏᴀ, Hae Wa Dal BBQ - Plaza TTDI, Catalina Gelato, Syed Bistro Cyberjaya - The best Nasi Bukhara and Nasi Kandar in Town, Halab express, and KeRenLai @The Mall Mid Valley Southkey (TM-030, Level 4).
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Pezzo's overall customer satisfaction is 65%, a 1.7 percentage point increase year-over-year. In Johor, CSAT is 63%, with a significant increase of 15.4 percentage points. The CSAT dynamic data shows fluctuations, peaking in August 2025. This indicates improving customer sentiment, particularly in Johor, but also highlights the need to maintain and build on this momentum.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility and brand visibility, driving overall revenue potential.
Pezzo has 14 outlets in Sarawak, 6 in Sabah, 4 in Johor, and 1 in Labuan. Sarawak has the highest number of outlets, indicating a strong presence in that state. The distribution of outlets across different states provides insights into Pezzo's regional focus and market penetration strategy.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns helps refine marketing and competitive strategies.
Pezzo's top competitors based on customer cross-visitation are Pizza Hut, Marrybrown, and McDonald's (all at 30%), followed by ZUS Coffee and Sushi King (both at 20%). This indicates that Pezzo's customers also frequently visit these fast-food and casual dining chains, suggesting a need to differentiate and capture a larger share of their customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Optimizing operations during busy periods enhances customer experience.
Pezzo experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring between 5:00 PM and 6:00 PM. There is no traffic between 10:00 PM and 9:00 AM. This data suggests that Pezzo should focus its resources and staffing during these peak hours to maximize efficiency and customer satisfaction.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Pezzo's customer base shows a higher affinity for women (140 index) compared to men (56 index). Gen X shows a very high affinity (252 index), while Gen Y also shows a high affinity (123 index). This suggests that Pezzo's marketing efforts should focus on these over-indexed segments to maximize engagement and brand loyalty.