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Managing Partner, Global Business Development
See what factors influence Peri Peri Original performance in the United States and how they change over time
See what factors influence Peri Peri Original performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Peri Peri Original' competitors in the United States
An analysis of Peri Peri Original' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Peri Peri Original is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Peri Peri Original holds a market performance percentile of 97 in the United States' Cafe & Restaurants industry, indicating a leading position. This high percentile suggests strong brand preference and competitive advantage. Its performance peers include Green Valley Grill, Nene's Restaurant & Bar, Stix Ludington, Earl E. Byrds, The Delectable Egg-Dine-In, and Made in New York Pizza, which indicates similar traction within the segment.
Customer satisfaction (CSAT) is vital for loyalty, repurchase, and positive word-of-mouth, directly impacting revenue and brand reputation.
Peri Peri Original's overall CSAT is 83%, a decrease of 6.7 percentage points year-over-year. Maryland shows a CSAT of 86%, while Virginia has a CSAT of 78%. These variations can inform localized strategies to address satisfaction drivers and improve customer sentiment.
Average check reveals spending habits, affecting revenue and profitability. Monitoring trends aids menu optimization and pricing strategies.
The overall average check for Peri Peri Original is $21.70, a 16.3% decrease year-over-year. Virginia's average check is $25.40, while Maryland's is $18.50. This shows that customers in Virginia spend on average more than in Maryland.
Outlet count indicates market presence and growth. Tracking this metric informs expansion strategies and assesses brand reach.
Peri Peri Original has 6 outlets in both Virginia and Maryland. The equal distribution suggests a balanced market presence in these key states, highlighting potential for further expansion or optimization within each region.
Identifying key competitors through cross-visitation data informs competitive strategies and helps to refine marketing and positioning efforts.
Peri Peri Original's customers also frequently visit Dunkin', McDonald's, Starbucks (6.35% cross-visitation), First Watch, and IHOP (4.76% cross-visitation). Understanding these cross-visitation patterns can provide insights into customer preferences and inform competitive strategies.
Traffic workload by hour informs staffing, inventory, and promotional planning, optimizing operations for peak times and minimizing inefficiencies.
Peri Peri Original experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload around 6:00 PM. Understanding these peak hours allows for optimized staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI by tailoring messaging.
Peri Peri Original's customer base shows a stronger affinity towards men (index 129) compared to women (index 68). Regarding generation, the brand is popular among Gen Y (index 110) and Gen X (index 80), and slightly under-indexed with Gen Z (index 73).