Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pepe's performance in the United States and how they change over time
See what factors influence Pepe's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Pepe's is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Pepe's' competitors in the United States
An analysis of Pepe's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pepe's market performance is in the lower 39%, indicating a below average market standing. This suggests that Pepe's captures less foot traffic compared to its competitors. Performance peers in the same percentile include Original ChopShop, Waffle Love, Commelfo Restaurant, Poe's Tavern, Pinchers, and Esco Restaurant & Tapas.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Pepe's overall customer satisfaction is 65%, a decrease of 7 percentage points year-over-year, indicating a decline in customer happiness. Satisfaction varies by state, with California at 73%, Illinois at 65%, Texas at 63%, and Indiana at 53%. This decline suggests a need to address customer concerns to improve loyalty.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies.
Pepe's average check is $23.20, a decrease of 1.5% year-over-year, suggesting customers are spending slightly less per visit. Average check varies by state, with Texas at $28.20, Illinois at $26.30, Indiana at $25.80 and California at $16.30. The decline may indicate a need to re-evaluate pricing or promotional strategies.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration.
Pepe's has the most outlets in Illinois (23), followed by California (8), Indiana (7), Louisiana (2), and Texas (1). This distribution highlights regional strengths and potential areas for expansion. The concentration in Illinois suggests a strong regional presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pepe's top competitors based on cross-visitation are McDonald's (15.60%), Burger King (5.67%), In-N-Out Burger (5.32%), Popeyes Louisiana Kitchen (5.32%), and Taco Bell (4.96%). This indicates that Pepe's customers also frequent these fast-food chains, suggesting a need to differentiate and capture more customer loyalty.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Pepe's traffic workload peaks between 17:00 and 19:00, with the highest workload at 18:00 (64.86%). Traffic is lowest between 01:00 and 06:00. This data suggests that Pepe's should allocate more staff and resources during peak hours to ensure optimal service.
Consumer segment analysis enables targeted marketing, tailoring strategies to resonate with specific demographic groups.
Pepe's customer base shows affinity indexes of 100% for both Women and Men. Gen X shows an affinity index of 160%, Gen Y shows 74%, and Gen Z shows 39%. This indicates a high affinity for Gen X, while Gen Y and Gen Z are under-indexed.