Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pelican's SnoBalls performance in the United States and how they change over time
See what factors influence Pelican's SnoBalls performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pelican's SnoBalls is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Pelican's SnoBalls' competitors in the United States
An analysis of Pelican's SnoBalls' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pelican's SnoBalls is in the lower 43% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in the same percentile range include Sabor Latin Street Grill, Churro Mania, Just Spoons Café, Frenchy's, Gold Star, and King Buffet.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Pelican's SnoBalls is 83%, a decrease of 2.4 percentage points year-over-year. Texas shows the highest satisfaction at 97% with a 2.5 percentage point increase, while California shows the lowest at 85% with a 6.7 percentage point decrease. Customer satisfaction has slightly increased from 82.5 in June to 83.8 in August.
Outlet count indicates brand reach and expansion, reflecting growth and market penetration.
Pelican's SnoBalls has 58 outlets in North Carolina, 37 in South Carolina, 19 in Georgia, 15 in Florida, 11 in Tennessee, 5 in Pennsylvania, 5 in Alabama, 5 in Kentucky, 4 in California and 3 in Virginia. North Carolina has the highest number of outlets.
Competitor analysis identifies key rivals and their market share, informing competitive strategies.
The top competitors for Pelican's SnoBalls, based on customer cross-visitation, are McDonald's (15.02%), Chick-fil-A (10.91%), Burger King (7.20%), Wendy's (6.38%), and Taco Bell (6.17%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Pelican's SnoBalls experiences peak traffic between 2 PM and 6 PM, with the highest workload at 4 PM (63.29%). Traffic is minimal during early morning hours. This data suggests optimal staffing during afternoon hours.
Consumer segment analysis tailors marketing to specific demographics, maximizing engagement and ROI.
Pelican's SnoBalls has a higher affinity with women (111 Index) compared to men (90 Index). Gen Z (115 Index) and Gen Y (107 Index) show higher affinity compared to Gen X (93 Index). This suggests targeted marketing towards women and younger generations may be effective.