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Managing Partner, Global Business Development
See what factors influence Pelican's SnoBalls performance in the United States and how they change over time
See what factors influence Pelican's SnoBalls performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pelican's SnoBalls' competitors in the United States
An analysis of Pelican's SnoBalls' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pelican's SnoBalls is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Pelican's SnoBalls holds a leading position, ranking in the top 1% within the Cafe & Restaurants sector in the United States. This percentile shows a strong market presence. Performance peers: Cafe Du Monde, The Hen and the Hog, Steamy Piggy, Tikka Shack Indian Grub, Mallards Restaurant, Legal Sea Foods.
Customer satisfaction (CSAT) indicates loyalty, influencing retention and brand advocacy within the competitive Cafe & Restaurants market.
Overall customer satisfaction for Pelican's SnoBalls is 80%, a decrease of 4.9 percentage points year-over-year. Texas leads with 97% satisfaction. Virginia shows the largest CSAT increase (12.6pp), while Florida experienced a CSAT decrease (-2.7pp).
Outlet count signifies brand reach, crucial for assessing market penetration and growth within the Cafe & Restaurants industry.
Pelican's SnoBalls has the highest number of outlets in North Carolina (56), followed by South Carolina (36) and Georgia (18). Texas and Virginia has 3 outlets, with Florida having 15 and Tennessee having 11 outlets.
Identifying key competitors helps refine strategies, understand market dynamics, and pinpoint opportunities for differentiation in Cafe & Restaurants.
Pelican's SnoBalls' customers also frequent McDonald's (16.71%), Chick-fil-A (11.00%), Burger King (7.10%), Wendy's (6.69%), and Starbucks (6.41%). These brands represent the top competitors based on cross-visitation patterns.
Traffic workload analysis guides staffing, inventory, and marketing for peak efficiency in Cafe & Restaurants operations.
Pelican's SnoBalls experiences peak traffic between 2 PM and 6 PM, with the highest workload at 4 PM (65.17%). Traffic is minimal during early morning hours, suggesting operational hours should focus on afternoon and early evening.
Consumer segments highlight key demographics, enabling tailored marketing and product development for enhanced engagement.
Women (114 affinity index) are overrepresented. Men (87 affinity index) are underrepresented. Gen Y (105 affinity index) shows a slightly above-average affinity, while Gen Z (99 affinity index) is near average and Gen X (100 affinity index) exhibits an average affinity.