Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pechugón performance in the Mexico and how they change over time
See what factors influence Pechugón performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pechugón' competitors in the Mexico
An analysis of Pechugón' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Pechugón is in the lower 38% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pechugón's market performance is at the 38th percentile, indicating a below average market standing. This suggests that Pechugón captures less foot traffic compared to most competitors in Mexico's Cafe & Restaurants industry. Performance peers in the same percentile range include Barra Vieja Alamedas, Tenedor del Cielo AICM T, Taquería Juárez, Tacos Popo's, 18CEROSEIS, and El Aduanero.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Pechugón's overall CSAT is 80%, a decrease of 2.1 percentage points year-over-year. In Jalisco, CSAT is 79%, with a decrease of 5.2 percentage points. The CSAT dynamic data shows fluctuations between 69.57% and 88.24% during the reporting period, indicating variability in customer satisfaction levels.
Average check (transaction value) indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
Pechugón's overall average check is 155.1 MXN, a decrease of 3.7% year-over-year. In Jalisco, the average check is 153.4 MXN, with no growth. The average check dynamic data shows a consistent value of 161.54 MXN during the reporting period, suggesting stable spending habits.
Outlet count reflects brand reach and market presence, influencing accessibility and overall revenue potential.
Pechugón has 23 outlets in Jalisco, 6 in Quintana Roo, 4 each in Chiapas and Baja California Sur, 2 each in Colima and Querétaro, and 1 each in Aguascalientes, Chihuahua, and Coahuila. Jalisco accounts for the majority of Pechugón's outlets, indicating a strong regional presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pechugón's top competitors based on cross-visitation are Pollo Pechugón Fresno (14.58%), Arboledas (14.58%), El Pechugon 8 de Julio (10.42%), Pollo Pechugón Urdaneta (10.42%), and Pollo Pechugón El Sauz (10.42%). These brands share a customer base with Pechugón, highlighting direct competition.
Traffic workload analysis reveals peak hours and customer flow, enabling efficient staffing and resource allocation.
Pechugón's peak traffic workload occurs between 11:00 AM and 4:00 PM, with the highest workload at 2:00 PM (62.10%). Traffic is minimal during early morning hours. This data informs staffing and operational decisions to manage peak demand.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Women are over-represented among Pechugón's consumers (affinity index 108), while men are under-represented (affinity index 93). Gen Y is significantly over-represented (affinity index 172), indicating a high affinity for the brand among this generation.