Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pechugón performance in the Mexico and how they change over time
See what factors influence Pechugón performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of Pechugón' competitors in the Mexico
An analysis of Pechugón' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pechugón is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pechugón in Mexico's Cafe & Restaurants industry is in the leading top 1% percentile. This indicates a leading market position relative to competitors like Maizajo, Mendl Delicatessen, La Charamusca, Amapōla Restaurant, La Pescadería, and Restaurante La Playa De Ñaña all within the 99th percentile.
Customer Satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception, which drives business growth and positive reviews.
Pechugón's overall CSAT is 82%, a decrease of 6.2 percentage points year-over-year. In Jalisco, CSAT is 83%, with a decrease of 7.4 percentage points. The CSAT dynamic data shows fluctuations between 79.07% and 87.5% from May to July 2025, indicating a need to address declining satisfaction trends.
Average Check measures customer spending per visit, indicating pricing power and customer value, crucial for revenue optimization and profitability.
Pechugón's overall average check is 156 MXN, a decrease of 5% year-over-year. In Jalisco, the average check is 158.6 MXN, with no change. The average check dynamic data varies between 161.54 MXN and 164.29 MXN from May to July 2025, suggesting stable spending habits.
Tracking Number of Outlets shows brand reach and expansion, vital for market penetration and revenue growth across different locations.
Pechugón has 21 outlets in Jalisco, 5 in Quintana Roo, 4 in Chiapas and Baja California Sur, 2 in Colima, and 1 each in Aguascalientes, Coahuila, and Querétaro. Jalisco represents the largest share of outlets, indicating a strong regional presence.
Identifying Competitors reveals direct rivals and customer preferences, enabling strategic positioning and competitive advantage through targeted marketing.
Pechugón's top competitors based on customer cross-visitation are Arboledas and Pollo Pechugón Fresno (12.16%), followed by Pollo Pechugón Urdaneta, Pollo Pechugón El Sauz, and El Pechugon 8 de Julio (8.11%). This suggests customer overlap and potential for competitive strategies.
Analyzing Traffic Workload by hours allows optimization of staffing and resource allocation to meet peak demand, improving customer experience and efficiency.
Pechugón experiences peak traffic workload between 11 AM and 4 PM, with the highest at 2 PM (66.37%). Traffic is minimal from midnight to 8 AM. This data allows for optimized staffing and resource allocation during peak hours.