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Managing Partner, Global Business Development
See what factors influence Marisa performance in the Mexico and how they change over time
See what factors influence Marisa performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Marisa' competitors in the Mexico
An analysis of Marisa' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Marisa is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Marisa's MARKET PERFORMANCE in Mexico is at the 98th percentile, marking it as a leading brand in the Cafe & Restaurants industry. This indicates a strong market presence, suggesting high customer preference. Performance peers within the same percentile range include: B&B Boneless&Beers Terraza, Vegamo, MIGA café, Casa Ávila, Piccolo, and Santa Hierba Jalatlaco.
Customer satisfaction is key for loyalty and growth. Tracking it identifies areas for improvement and service excellence.
Marisa's overall customer satisfaction (CSAT) is 46%, a 14.3 percentage point decrease year-over-year. In Jalisco, CSAT is also 46%, down by 12.3 percentage points. The CSAT fluctuated from May to July 2025, peaking in June at 66.67%.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Marisa has 36 outlets in Jalisco and 4 in Guanajuato. Jalisco represents the brand's primary market, while Guanajuato indicates growing presence.
Competitor analysis is vital for strategic positioning, revealing market dynamics and competitive threats and opportunities.
Marisa's top competitors, based on cross-visitation, are Carl's Jr. and Chai (both at 8.57%), followed by Arby's, Burger King, and Pollo Pepe (all at 5.71%). This data suggests customers who visit Marisa also frequent these fast-food chains and Chai.
Understanding traffic patterns optimizes staffing, promotions, and resource allocation, maximizing efficiency and customer experience.
Marisa experiences peak traffic between 11 AM and 6 PM, with the highest workload around 5 PM (63.88%). Traffic is minimal between 9 PM and 8 AM. Staffing should be adjusted accordingly.
Analyzing consumer segments tailors marketing, enhancing engagement and brand relevance for diverse customer groups.
Marisa's customer base shows high affinity towards women (110 Index) and Gen Y (172 Index). This suggests marketing should focus on these demographics to maximize engagement and brand relevance. Women are overrepresented, while men are underrepresented (92 Index). Gen Y exhibits very high affinity.