Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Marisa performance in the Mexico and how they change over time
See what factors influence Marisa performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
An analysis of Marisa' competitors in the Mexico
An analysis of Marisa' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Marisa is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Marisa's market performance is in the lower 32%, indicating a below average/lagging position. This means Marisa captures less foot traffic compared to most competitors. Performance peers in the same percentile include CHEZ Cocina Tradicional, Kshitoo Sushi & Beer, Mariscocho Polanco, ¡Anda tú! Restaurante, Mi Viejo Molino, and Taquería Los Villas Bolivar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Marisa's overall CSAT is 56%, a 2.9 percentage point increase year-over-year, indicating improved customer satisfaction. In Jalisco, CSAT is 61%, with a 6.6 percentage point increase. The CSAT dynamic data shows fluctuations between 42.86% and 63.64% during the reporting period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Marisa's overall average check is 311.1 MXN, a 33.3% increase year-over-year, suggesting customers are spending more per visit. In Jalisco, the average check is 314.7 MXN, with no growth. The average check dynamic data shows a consistent value of 283.33 MXN during the reporting period.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion and identify geographic strengths and weaknesses.
Marisa has 52 outlets in Jalisco and 5 in Guanajuato. Jalisco accounts for 100% of the bar fill percentage, while Guanajuato accounts for 9.62%. This indicates a strong concentration of outlets in Jalisco compared to Guanajuato.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and reveals potential partnerships.
Marisa's top competitors based on customer cross-visitation are Burger King, Chai, Starbucks, Sushi Factory, and Paulette. Burger King, Chai, and Starbucks each have a cross-visitation rate of 11.43%, while Sushi Factory and Paulette each have 8.57%.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding these patterns optimizes customer experience and maximizes revenue.
Marisa's traffic workload peaks between 12:00 PM and 6:00 PM, with the highest workload at 63.82% at 2:00 PM. Traffic is minimal between 0:00 AM and 7:00 AM, and 9:00 PM and 11:00 PM.