Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Patsy performance in the Guatemala and how they change over time
See what factors influence Patsy performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Patsy is ahead of most brands
Sample of brands in the same percentile
An analysis of Patsy' competitors in the Guatemala
An analysis of Patsy' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Patsy's market performance is at the 60th percentile, indicating an average/above average market standing. This means Patsy captures more customer traffic than approximately 60% of its competitors in Guatemala's Cafe & Restaurants industry. Performance peers in the same percentile range include Casa Escobar, Bonanza Fraijanes, Cafe Cafe Guatemala, La Estancia, and The Hidden Garden Atitlan.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth.
Patsy's overall customer satisfaction is 65%, a decrease of 12 percentage points year-over-year. CSAT varies by state: Quetzaltenango (78%), Sacatepéquez (77%), and Guatemala Department (60%). The decline suggests a need to investigate and address factors affecting customer experience to improve satisfaction levels.
Average check reveals how much customers spend per visit, influencing revenue and profitability strategies.
Patsy's average check is 132.1 GTQ in Sacatepéquez and 106.6 GTQ in Guatemala Department. There is no overall average check value. Monitoring average check trends helps optimize pricing and menu strategies to maximize revenue per customer.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Patsy has 20 outlets in Guatemala Department, 2 in Sacatepéquez, and 1 each in Quetzaltenango and Chimaltenango. The concentration in Guatemala Department suggests a strategic focus on this region, while expansion into other states is limited.
Competitor analysis identifies key rivals, informing strategies to gain a competitive edge and attract customers.
Patsy's top competitors based on customer cross-visitation are McDonald's (26.23%), Pollo Campero (19.67%), San Martín (17.21%), Little Caesars Pizza (10.66%), and Pizza Hut (8.20%). Understanding these competitors' strengths and customer overlap can guide strategies to differentiate Patsy and capture market share.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Patsy experiences peak traffic between 11 AM and 6 PM, with the highest workload around 5 PM (68.58%). Traffic is minimal before 6 AM and after 9 PM. This data informs staffing schedules and resource allocation to meet customer demand during peak hours and minimize operational costs during off-peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Patsy's customer base shows a high affinity for women (74%) and Gen Y (182%). The affinity index indicates that women are under-indexed, while Gen Y is over-indexed, suggesting a strong connection with this generation. Marketing efforts should consider these segment preferences.