Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pastes Kikos performance in the Mexico and how they change over time
See what factors influence Pastes Kikos performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pastes Kikos' competitors in the Mexico
An analysis of Pastes Kikos' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pastes Kikos is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pastes Kikos holds the 59th percentile in the Cafe & Restaurants industry in Mexico. This indicates an average market standing. Performance peers in the same percentile range include Boccanera, El Huerto del Edén, Don Carbon, Wendy's, Ichikani, and Habaneros.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Pastes Kikos' overall CSAT is 64%, a decrease of 11.7 percentage points year-over-year. CSAT varies by state: Querétaro shows 74%, Hidalgo 70%, State of Mexico 61%, and Puebla 52%. This indicates a need to address declining satisfaction, particularly in Puebla.
Average Check (transaction value) indicates spending per customer. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The overall average check for Pastes Kikos is 115.4 MXN, a 7.7% increase year-over-year. Average check varies by state: Puebla leads at 122.7 MXN, followed by State of Mexico at 119.3 MXN, Hidalgo at 107.2 MXN, and Querétaro at 103.1 MXN.
Number of Outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion effectiveness and regional market penetration.
Pastes Kikos has the most outlets in Hidalgo (41), followed by State of Mexico (34), Puebla (6), Querétaro (4), and Tlaxcala, Veracruz and Nuevo León each with 1 outlet. This shows a strong presence in Hidalgo and State of Mexico.
Identifying top competitors based on cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and marketing efforts.
The top competitors for Pastes Kikos, based on customer cross-visitation, are Little Caesars (6.96%), KFC (5.39%), La Casa de Toño (5.04%), Starbucks (5.04%), and VIPS (4.17%). This suggests customers often visit these fast-food and restaurant chains.
Traffic Workload by hours reveals peak operational times, enabling efficient staffing, resource allocation, and optimized service during high-demand periods.
Pastes Kikos experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest workload at 4:00 PM (56.42%). Traffic starts increasing significantly from 7:00 AM, peaking in the afternoon, and declining after 6:00 PM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Women are overrepresented (75%) compared to the average consumer, while men are also overrepresented (122%). Gen Y is significantly overrepresented (134%), while Gen X is underrepresented (47%). This suggests a strong affinity among Gen Y and women.