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Managing Partner, Global Business Development
See what factors influence Pastes Kikos performance in the Mexico and how they change over time
See what factors influence Pastes Kikos performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pastes Kikos' competitors in the Mexico
An analysis of Pastes Kikos' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pastes Kikos is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pastes Kikos holds a leading market position in Mexico's Cafe & Restaurants sector, ranking in the top 1% against its peers like Tacos San Burgos Ángel, Rebel Wings, Chambao, Holy Cow! Burger & Beer Joint, La Palapita, and Tierra Garat. This high percentile indicates a strong competitive advantage.
Customer satisfaction reflects brand loyalty, impacting long-term revenue and growth; tracking it identifies areas for service improvement.
Customer satisfaction for Pastes Kikos in Mexico is at 63%, a decrease of 13.8 percentage points year-over-year. Nuevo León shows the highest satisfaction (82%), while Puebla has the lowest (52%). This indicates a need to address satisfaction issues, particularly in Puebla and State of Mexico.
Average check indicates customer spending per visit, crucial for revenue analysis and pricing strategy optimization for increased profitability.
The average check for Pastes Kikos in Mexico is 117.2 MXN, a 4.4% increase year-over-year. Puebla has the highest average check (155.6 MXN), while Querétaro has the lowest (96.9 MXN). This suggests potential variations in pricing or customer purchasing behavior across states.
Identifying key competitors helps refine marketing strategies and differentiate offerings to capture market share and enhance customer loyalty.
Customers of Pastes Kikos in Mexico also frequently visit Starbucks (7.57%), La Casa de Toño (6.73%), Little Caesars (6.17%), KFC (5.61%), and McDonald's (5.33%). This cross-visitation data suggests these brands are Pastes Kikos' main competitors, highlighting opportunities for differentiation.
Analyzing consumer segments informs targeted marketing, improving engagement and ROI by tailoring strategies to specific demographic preferences.
Pastes Kikos' customer base shows an overrepresentation of women (80% affinity index), and an even stronger affinity from Gen Y (121% affinity index). Men are underrepresented (115% affinity index), as well as Gen X (83% affinity index), which informs targeted marketing to appeal to specific demographics.