Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence O'Tacos performance in the France and how they change over time
See what factors influence O'Tacos performance in the France and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of O'Tacos' competitors in the France
An analysis of O'Tacos' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
O'Tacos is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
O'Tacos is a leading brand with a percentile of 99, placing it in the top 1% within the Cafe & Restaurants industry in France. This indicates a strong market presence and high customer preference compared to competitors like Memphis - Restaurant Diner, Hippopotamus, Au Bureau, Del Arte, Quick, and BOULANGERIE ANGE.
Customer satisfaction reflects brand perception. Increased satisfaction often correlates with customer loyalty and positive word-of-mouth.
O'Tacos shows a solid customer satisfaction at 69%, a 12 percentage point increase year-over-year. Satisfaction varies by region: Guadeloupe (71%), Metropolitan France (69%), Réunion (61%), and Martinique (58%). CSAT declined from May (71.65%) to July (65.61%) in 2025.
Average check is a KPI reflecting customer spending per visit, crucial for revenue analysis and pricing strategy adjustments.
O'Tacos' average check is 16.8 EUR, a 0.7% decrease year-over-year. Réunion has the highest average check at 21.4 EUR. The average check increased from May (16.44 EUR) to July (17.10 EUR) in 2025.
Outlet count indicates brand's physical presence and market penetration, reflecting accessibility and growth strategy.
O'Tacos has 271 outlets in Metropolitan France, demonstrating a substantial physical presence. Réunion has 6 outlets, Martinique has 3, and Guadeloupe has 2, indicating a smaller presence in these regions.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
McDonald's is the top competitor for O'Tacos, with a cross-visitation rate of 16.50%. Other notable competitors include Burger King (8.26%), KFC (6.17%), Quick (3.07%), and Buffalo Grill (1.97%).
Traffic workload reveals peak hours, optimizing staffing and promotions to match demand and improve customer experience.
O'Tacos experiences peak traffic between 11:00 and 21:00, with the highest workload around 19:00-21:00. Traffic is minimal between 0:00 and 10:00, suggesting opportunities for targeted promotions during off-peak hours.
Understanding consumer segments enables targeted marketing and product strategies, enhancing brand relevance and engagement.
O'Tacos has a high affinity with women (85) and men (115). The brand shows affinity with Gen X (54), Gen Y (117), and Gen Z (180). Gen Z demonstrates particularly high engagement.