Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence O'Tacos performance in the France and how they change over time
See what factors influence O'Tacos performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of O'Tacos' competitors in the France
An analysis of O'Tacos' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
O'Tacos is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
O'Tacos holds a market performance percentile of 75 in France's Cafe & Restaurants industry, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in the adjacent percentile range include Léon and Le Paradis du Fruit.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and growth. High CSAT scores often correlate with repeat business and positive word-of-mouth.
O'Tacos boasts a 70% overall CSAT in France, a significant 11.9 percentage point increase year-over-year. Guadeloupe shows the highest regional CSAT at 73%, while Martinique and Réunion experienced declines. This suggests strong customer sentiment overall, with regional variations needing attention.
Average check (Avg Check) indicates customer spending per visit, influencing revenue. Monitoring trends helps optimize pricing and promotions for profitability.
O'Tacos' overall average check is 16.8 EUR, a slight decrease of 0.7% year-over-year. Réunion has the highest regional average check at 21.5 EUR. This suggests a need to analyze pricing strategies and customer spending habits to improve revenue per transaction.
Number of outlets reflects brand reach and market presence. Expansion strategies directly impact accessibility and brand visibility to consumers.
O'Tacos has 296 outlets in Metropolitan France, dominating its presence. Réunion has 5 outlets, Martinique has 3, and Guadeloupe has 2. This distribution highlights a strong concentration in Metropolitan France, with smaller presence in other regions.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
McDonald's is the top competitor with a 16.51% cross-visitation rate among O'Tacos customers, followed by Burger King (8.25%) and KFC (6.25%). This indicates a significant overlap in customer base with major fast-food chains, suggesting opportunities for differentiation.
Traffic workload analysis reveals peak hours and customer flow. Optimizing staffing and resources during busy periods enhances service and customer experience.
O'Tacos experiences peak traffic workload between 11 AM and 10 PM, with the highest activity around 7-8 PM. Traffic is minimal between midnight and 10 AM. This data suggests the need for optimized staffing and resource allocation during peak hours to ensure efficient service.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
O'Tacos shows high affinity with women (85) and men (115). The brand also shows high affinity with Gen Y (117) and Gen Z (178), but lower affinity with Gen X (55). This suggests that O'Tacos is particularly popular among younger generations.