Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hippopotamus performance in the France and how they change over time
See what factors influence Hippopotamus performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Hippopotamus is ahead of most brands
Sample of brands in the same percentile
An analysis of Hippopotamus' competitors in the France
An analysis of Hippopotamus' competitors in the France
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hippopotamus's market performance is at the 74th percentile, indicating an average/above average market standing. This means Hippopotamus captures more customer traffic than most competitors. Performance peers in the same percentile range include Le Paradis du Fruit, Marie Blachère Boulangerie Sandwicherie Tarterie, Léon, and Del Arte.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Hippopotamus boasts an 81% overall customer satisfaction, a 3.6 percentage point increase year-over-year. Satisfaction is highest in Metropolitan France (81%), followed by Guadeloupe (77%) and Martinique (74%). This indicates strong positive customer sentiment across all regions, with significant growth in Guadeloupe.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization.
The overall average check for Hippopotamus is 37.6 EUR, a 5.8% increase year-over-year. Guadeloupe has the highest average check at 67.1 EUR, followed by Martinique at 50.8 EUR, and Metropolitan France at 37.5 EUR. This suggests higher spending per customer in Guadeloupe and Martinique compared to Metropolitan France.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Hippopotamus has 100 outlets in Metropolitan France, and 1 outlet each in Martinique and Guadeloupe. The concentration of outlets in Metropolitan France indicates a strong presence in that region, while Martinique and Guadeloupe have a limited presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Hippopotamus, based on cross-visitation, are McDonald's (10.66%), Burger King (5.42%), Buffalo Grill (4.79%), Au Bureau (3.25%), and KFC (2.85%). This indicates that customers who visit Hippopotamus also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Hippopotamus experiences peak traffic workload between 11:00 and 22:00, with the highest workload at 13:00 (65.01%). Traffic is minimal between 0:00 and 10:00. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing and product development strategies.
Hippopotamus's customer base shows a near-equal gender mix, with a slight over-representation of women (101 affinity index) and a slight under-representation of men (99 affinity index). Gen X is over-represented (109 affinity index), while Gen Y (95 affinity index) and Gen Z (97 affinity index) are slightly under-represented.