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Managing Partner, Global Business Development
See what factors influence Hippopotamus performance in the France and how they change over time
See what factors influence Hippopotamus performance in the France and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hippopotamus' competitors in the France
An analysis of Hippopotamus' competitors in the France
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Hippopotamus is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength. It highlights competitive standing and customer preference within the Cafe & Restaurants industry.
Hippopotamus has a market performance percentile of 99 in France, indicating a leading position. This shows high foot traffic share and strong customer preference versus peers like Del Arte, O'Tacos, BOULANGERIE ANGE, Memphis - Restaurant Diner, Restaurant La Boucherie and Au Bureau which are in a similar range.
Customer satisfaction (CSAT) reflects brand perception. Tracking CSAT pinpoints strengths, weaknesses and areas to improve customer experience.
Hippopotamus' overall CSAT is 80% in France, a 3.8 percentage point increase year-over-year. CSAT varies by region: Metropolitan France at 80%, Guadeloupe at 73%, and Martinique at 72%. These metrics help tailor strategies to boost customer happiness.
Average check is a key revenue indicator. Monitoring this metric helps to evaluate pricing strategies and customer spending habits.
The overall average check for Hippopotamus in France is 37.6 EUR, up 5.8% year-over-year. Average check varies by location: Guadeloupe is 67.1 EUR, Martinique is 50.8 EUR, and Metropolitan France is 37.5 EUR. This data informs localized revenue optimization strategies.
Analyzing competitors reveals customer preferences. Identifying frequently co-visited brands informs competitive and marketing approaches.
Customers who visit Hippopotamus also frequent McDonald's (10.65%), Burger King (5.42%), Buffalo Grill (4.79%), Au Bureau (3.25%), and KFC (2.83%). This cross-visitation data helps understand customer choices and refine competitive strategies.
Consumer segments drive targeted marketing. Understanding gender and generation affinities informs messaging and enhances campaign effectiveness.
For Hippopotamus, women (100% affinity) and men (100% affinity) show equal engagement. Gen X has an affinity index of 109, indicating higher-than-average interest. Gen Y (95) and Gen Z (98) are slightly under-indexed, showing relatively lower engagement than average.