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Managing Partner, Global Business Development
See what factors influence Original Tommy's World Famous Hamburgers performance in the United States and how they change over time
See what factors influence Original Tommy's World Famous Hamburgers performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Original Tommy's World Famous Hamburgers' competitors in the United States
An analysis of Original Tommy's World Famous Hamburgers' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Original Tommy's World Famous Hamburgers is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Original Tommy's World Famous Hamburgers is in the top 1% - a leading position. This high percentile shows strong market presence and customer preference compared to competitors like Imo's Pizza, Brothers Bar & Grill, Black Rifle Coffee Company, Bayridge Sushi, Tartinery Café - Bar, and Old's Havana Cuban Bar & Cocina, all within the same 99th percentile.
CSAT measures customer happiness. Tracking its change helps understand if service improvements are working and where attention is needed.
Overall customer satisfaction is 75%, a 1.4 percentage points decrease year-over-year. California shows 75% satisfaction (-1pp), while Nevada is at 71% (-6.7pp). This decrease suggests a need to address service issues, particularly in Nevada, to boost customer happiness.
Average check reveals how much customers spend per visit, showing pricing power and customer spending habits at your locations.
The average check is $19, a 2.8% increase year-over-year. California has an average check of $19.2 USD, while Nevada's is $15.8 USD. The rise signals increased spending or price adjustments, and the difference between states needs investigation.
Outlet count shows brand reach. More outlets mean more access for customers, indicating growth and potential market share gains.
Original Tommy's has 28 outlets in California and 3 in Nevada. California accounts for the majority of outlets, indicating a strong presence. Expansion in Nevada could further grow the brand's reach. Total outlet count is 31.
Competitor analysis identifies key rivals. Knowing who customers also visit helps refine strategies to win loyalty and market share.
McDonald's (16.93%) and In-N-Out Burger (16.79%) are top competitors, with significantly higher cross-visitation. Jack in the Box (8.76%), Starbucks (7.88%), and Carl's Jr. (7.01%) also attract Original Tommy's customers, indicating shared audiences.
Traffic workload shows peak hours. This helps staffing and resource allocation for best service during busy times and efficiency during slow times.
Traffic peaks between 11 AM and 7 PM, with the highest workload between 12 PM and 1 PM (73.65%). Lowest traffic is between 3 AM and 5 AM. Staffing should match these trends to ensure optimal service and resource use.
Consumer segments reveal customer demographics. Knowing who visits helps personalize marketing and tailor offerings to specific group needs.
Women have an affinity index of 65%, indicating they are underrepresented. Men, with an index of 133%, are overrepresented. Gen X shows an affinity index of 159%, while Gen Y and Gen Z have affinity indexes of 66% and 76% respectively.