Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Origin Kebabs performance in the Australia and how they change over time
See what factors influence Origin Kebabs performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Origin Kebabs is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Origin Kebabs' competitors in the Australia
An analysis of Origin Kebabs' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, indicating brand share of foot traffic in the industry.
Origin Kebabs holds a leading position in Australia's Cafe & Restaurants industry with a 99th percentile market performance. This signifies that Origin Kebabs outperforms most competitors, capturing a significant share of customer visits. Performance peers include Little Anderson pizza, Ria Ayam Penyet, Kathmandu Momo, Wildflower Society, Julia's, and Kolapasi Indian Canteen, all within a similar high-performance bracket.
CSAT reflects customer happiness, revealing loyalty and likelihood to recommend, crucial for repeat business and positive word-of-mouth.
Origin Kebabs shows strong customer satisfaction in Australia, with an overall CSAT of 79%, a significant 16.2 percentage point increase year-over-year. New South Wales leads with 99% satisfaction, while Queensland shows 74%. Northern Territory experienced a decline to 54%. The trend indicates improving customer sentiment overall, though Northern Territory requires attention.
Average check indicates how much customers spend per visit, showing pricing power and ability to upsell, impacting revenue.
Origin Kebabs' average check in Australia is AUD 25.8, up 12.7% year-over-year, suggesting increased spending per customer. Queensland shows an average check of AUD 26.2. New South Wales shows an average check of AUD 19.5. This indicates a positive revenue trend, although regional variations exist.
Outlet count reflects brand reach, signifying market penetration and accessibility to customers, driving convenience and sales.
Origin Kebabs has 34 outlets in Australia. Queensland dominates with 29 locations, followed by New South Wales with 2, and Western Australia, Australian Capital Territory and Northern Territory each with 1. This distribution highlights Queensland as a key market for Origin Kebabs.
Competitor analysis reveals key rivals, informing strategic positioning, marketing tactics and helps to understand the competitive landscape.
Origin Kebabs' main competitors in Australia, based on customer cross-visitation, are McDonald's (17.19%), KFC (9.38%), Hungry Jack's Burgers (7.81%), Red Rooster (4.69%), and Guzman y Gomez (4.69%). This shows a strong overlap with major fast-food chains.
Traffic workload by hours reveals peak times, enabling optimized staffing, resource allocation and improving customer service efficiency.
Origin Kebabs experiences peak traffic in Australia between 9 AM and 8 PM, with the highest workload between 12 PM and 1 PM. Traffic is minimal between 4 AM and 7 AM. Staffing and resource allocation should align with these peak hours to maximize efficiency and customer satisfaction.
Understanding segments enables targeted marketing, improved product development, and personalized customer experiences, boosting engagement.
Origin Kebabs' consumer base in Australia shows a high affinity for women (95 index), and over-indexed affinity for Gen Y (127 index) and Gen Z (168 index). The brand strongly resonates with younger generations, particularly Gen Z, suggesting effective alignment with their preferences.