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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Origin Kebabs performance in the Australia and how they change over time
See what factors influence Origin Kebabs performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Origin Kebabs' competitors in the Australia
An analysis of Origin Kebabs' competitors in the Australia
In Cafés & Restaurants
·Jul – Sep 25
Origin Kebabs is in the lower 42% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Origin Kebabs' MARKET PERFORMANCE is at the 42nd percentile, indicating a below average/lagging market position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same range include OTAKOÏ Ukrainian Restaurant, BROTA (The Parotta கடை), Kolapasi Indian Canteen, Shiraz Persian Restaurant + Bar, Lotus, and Cheesy Bite Springvale.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Origin Kebabs shows an overall CSAT of 80%, up 11.1 percentage points year-over-year, indicating improved customer happiness. New South Wales leads with 98% CSAT, while Northern Territory lags at 65% with a significant decrease. CSAT increased from 73.65% in June to 83.46% in August 2025.
Average check (Avg Check) reveals how much customers spend per visit, influencing revenue. Monitoring Avg Check helps optimize pricing and promotions.
Origin Kebabs' overall average check is 25.80 AUD, a 19.5% increase year-over-year, suggesting customers are spending more per visit. Queensland has an average check of 26.30 AUD, while New South Wales has 19.50 AUD. The average check decreased from 33 AUD in June to approximately 22.89 AUD in July and August 2025.
Number of outlets indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
Origin Kebabs has 35 outlets in Australia. Queensland dominates with 30 outlets, followed by New South Wales with 2. Western Australia, Australian Capital Territory and Northern Territory each have 1 outlet, indicating uneven distribution.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Origin Kebabs' top competitors based on customer cross-visitation are McDonald's (14.29%), Hungry Jack's Burgers (8.93%), KFC (8.93%), Guzman y Gomez (5.36%), and Zarraffa's Coffee (5.36%). This suggests a significant overlap in customer base with major fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Origin Kebabs experiences peak traffic between 9 AM and 7 PM, with the highest workload around noon (56.86%). Traffic is minimal between midnight and 8 AM, indicating a need to optimize staffing and operations based on hourly demand.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform tailored campaigns, boosting engagement and ROI.
Origin Kebabs' customer base shows a high affinity towards women (86%) and men (112%). There is a high affinity towards Gen Y (113%) and Gen Z (227%), indicating these generations are strongly represented among Origin Kebabs' consumers.