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Managing Partner, Global Business Development
See what factors influence Brewers Fayre performance in the United Kingdom and how they change over time
See what factors influence Brewers Fayre performance in the United Kingdom and how they change over time
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Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Brewers Fayre' competitors in the United Kingdom
An analysis of Brewers Fayre' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Brewers Fayre is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurant industry.
Brewers Fayre has a market performance percentile of 99, indicating a leading position in the Cafe & Restaurants industry in the United Kingdom. This high percentile suggests strong customer preference and a significant share of foot traffic compared to its competitors. Brewers Fayre's performance peers in the same percentile range include Papa Johns Pizza, Din Tai Fung, Oodles, Ego at The, Banana Tree, Big Easy.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and positive recommendations in the cafe & restaurant sector.
Brewers Fayre's overall customer satisfaction (CSAT) is 71%, a 2.7 percentage point increase year-over-year. Scotland shows the highest CSAT at 75%, with a significant 12.1 percentage point increase. Wales has a slight decrease. The CSAT trend increased from May to July 2025, indicating a positive trajectory in customer perception.
Average check reflects customer spending habits and menu pricing effectiveness, impacting revenue and profitability in the restaurant industry.
The overall average check for Brewers Fayre is £20.8, a decrease of 4.3% year-over-year. Wales has the highest average check at £21.7. Average check varied between £20.36 and £21.05 between May and July 2025, with fluctuations indicating potential seasonal or promotional impacts.
Competitor analysis identifies key rivals and customer crossover, informing strategies to enhance market share and customer retention.
Brewers Fayre's top competitors based on customer cross-visitation are McDonald's (18.73%), JD Wetherspoon (13.38%), Toby Carvery (5.48%), KFC (5.22%), and Costa Coffee (4.88%). McDonald's has a significantly higher crossover, suggesting substantial overlap in customer base.
Segment analysis enables tailored marketing, optimizing engagement and resonance with distinct customer groups within the cafe & restaurant sector.
Women have an affinity index of 88, indicating they are under-indexed compared to the average Brewers Fayre customer. Men have an affinity index of 109, suggesting higher-than-average engagement. Gen X is over-represented (142), while Gen Y (63) and Gen Z (60) are under-represented, indicating that Brewers Fayre resonates more strongly with older demographics.