Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Oliveri performance in the Morocco and how they change over time
See what factors influence Oliveri performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Oliveri' competitors in the Morocco
An analysis of Oliveri' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oliveri is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oliveri is a leading brand in Morocco's Cafe & Restaurants industry, holding the 99th percentile. This indicates a very strong market position, showing customer preference and outperforming most competitors. Performance peers within a similar range include Kôya Restaurant Lounge, Venezia ice, KFC sidi othmane, Pepe Luis, Safran by koya tanger, and La Terrasse Du Jardin.
Customer satisfaction reflects brand perception and loyalty, impacting retention and advocacy. High CSAT often correlates with repeat business and positive word-of-mouth.
Oliveri's overall customer satisfaction is at 62%, a decrease of 6.2 percentage points year-over-year. Satisfaction varies by region, with Laayoune Province showing the highest CSAT (92%) and Rabat Prefecture the lowest (39%). This suggests a need to address customer experience issues, particularly in Rabat Prefecture.
Average check indicates how much customers spend per visit, reflecting pricing strategy, menu appeal, and upselling effectiveness. Higher values often boost revenue.
Oliveri's average check is 128.2 MAD, a 30.1% increase year-over-year. Casablanca-Settat has the highest average check at 144.6 MAD. This indicates successful upselling or increased customer spending compared to the previous year.
Outlet count indicates market presence and accessibility. Growth signifies expansion and investment, while distribution impacts market reach and brand visibility.
Oliveri has 16 outlets in Morocco, with the majority (11) located in Casablanca-Settat. This concentration suggests a strong presence in that region, while other regions have only one outlet each, indicating potential for expansion.
Competitor analysis helps understand the competitive landscape, identify threats, and refine strategies. Cross-visitation reveals shared customer base and potential market share shifts.
Oliveri's main competitors include McDonald's (16.33% cross-visitation), Venezia ice (6.88%), PAUL (6.02%), Burger King (4.87%), and La grillardière (4.01%). McDonald's has a significantly higher overlap in customer base. Oliveri shares customers with other cafe & restaurant brands.
Traffic workload analysis identifies peak hours, enabling optimal staffing and resource allocation. Understanding customer flow improves service efficiency and revenue management.
Oliveri experiences peak traffic between 17:00 and 21:00, with the highest workload at 21:00 (67.20%). Traffic is minimal from 1:00 to 6:00. Staffing should be adjusted based on the observed traffic patterns.
Analyzing consumer segments by Gender and Generation informs targeted marketing, positioning strategies, and product development based on their unique preferences.
Oliveri's customer base shows a high affinity for women, indicated by affinity index of 89. The customer base also demonstrates high affinity for Gen X (115) and Gen Y (101) segments, and the under-indexed Gen Z segment (57) requires attention.