Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Morocco and how they change over time
See what factors influence McDonald's performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Morocco
An analysis of McDonald's' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, indicating customer preference and competitive success within the Cafe & Restaurants industry.
McDonald's holds a leading market position in Morocco, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates strong competitive strength and a high degree of customer preference compared to its peers like La Pergola Jazz Bar, Restaurant Couvert d'Or, Beldi Fusion Kitchen, Dar Alfawakih, KFC, DAR AL FAWAKIH RABAT - AGDAL, which have a similar position.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and long-term sustainability in the competitive market.
McDonald's overall customer satisfaction in Morocco is 38%, a decrease of 7.2 percentage points year-over-year. Satisfaction varies by state, with Prefecture of Casablanca at 60% (+29.2pp) and Souss-Massa at 42% (-9.7pp). CSAT fluctuated between 33.71% and 39.95% during the reporting period.
Average check is a key indicator of revenue per transaction, directly influencing profitability and reflecting customer spending habits.
The average check for McDonald's in Morocco is 154.1 MAD, up 7.1% year-over-year. Fez-Meknes has the highest average check at 193.3 MAD. The average check fluctuated between 137.86 MAD and 163.23 MAD during the reporting period.
Outlet count indicates market presence and accessibility, directly affecting brand reach and revenue potential across different regions.
McDonald's has 28 outlets in Casablanca-Settat, the highest number in Morocco. Rabat-Salé-Kénitra has 8, while Fez-Meknes, Tangier-Tetouan-Al Hoceima and Marrakech-Safi each have 5. Outlet distribution shows regional focus.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting areas for differentiation and improvement.
McDonald's main competitors in Morocco, based on customer cross-visitation, are Burger King (7.23%), KFC (5.71%), PAUL (4.13%), Pizza Hut (3.06%), and Oliveri (2.90%). This data reveals which brands attract similar customer segments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
McDonald's in Morocco experiences peak traffic between 18:00 and 22:00, with a high of 69.47% at 21:00. Traffic is lowest between 05:00 and 07:00. This workload distribution informs operational planning.
Understanding consumer segments enables targeted marketing, aligning products and messaging to resonate with specific demographic groups for maximum impact.
McDonald's consumer base in Morocco shows a higher affinity among men (129) compared to women (62). Gen X shows high affinity (137), while Gen Y (82) and Gen Z (68) are under-indexed, indicating different levels of engagement across generations.