Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Morocco and how they change over time
See what factors influence McDonald's performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
McDonald's is in the top 14% of brands
Sample of brands in the same percentile
An analysis of McDonald's' competitors in the Morocco
An analysis of McDonald's' competitors in the Morocco
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds the 86th percentile in Morocco's Cafe & Restaurants industry, indicating an average/above average market position. This suggests a solid customer base and competitive standing. Peers in similar range: Comptoir Darna, Le Bistro Arabe - Jazz Restaurant Marrakech, Mood's Café-Restaurant, Beldi Fusion Kitchen, La Pergola Jazz Bar.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategy and customer retention.
McDonald's in Morocco sees significant cross-visitation with Burger King (7.86%), KFC (6.80%), and PAUL (5.75%), indicating shared customer base. Pizza Hut (3.64%) and Oliveri (3.06%) also show notable, but lower, cross-visitation.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
McDonald's in Morocco experiences peak traffic between 17:00 and 22:00, with the highest workload at 21:00 (70.71%). Traffic is lowest between 05:00 and 07:00. This data informs staffing and promotional strategies.
Consumer segment analysis by gender and generation informs targeted marketing and positioning strategies.
McDonald's in Morocco shows a higher affinity among women (index 60) and men (index 133). Gen X (index 121) shows high affinity, while Gen Y (index 95) is near average, and Gen Z (index 53) is under-indexed.