Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Morocco and how they change over time
See what factors influence McDonald's performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Morocco
An analysis of McDonald's' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 87 in Morocco, placing it in the average/above average tier. This indicates a solid market standing relative to competitors like Little Mamma and Safran by Koya.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
McDonald's overall CSAT in Morocco is 37%, a decrease of 7.2 percentage points year-over-year. Souss-Massa shows the highest CSAT at 41%, while Casablanca-Settat saw an increase of 4.4 percentage points.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization to boost profitability.
McDonald's average check in Morocco varies by region, with Fez-Meknes at 193.3 MAD. Overall average check data is not available, but it increased from 137.86 MAD to 163.23 MAD during the observed period.
Outlet count indicates market reach and growth potential. Tracking outlet distribution informs expansion and resource allocation strategies.
McDonald's has 29 outlets in Casablanca-Settat, the highest number in Morocco. Rabat-Salé-Kénitra has 8 outlets, while several other regions have fewer than 5, indicating potential for expansion.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning efforts.
McDonald's main competitors in Morocco, based on cross-visitation, are Burger King (7.24%), KFC (5.71%), and PAUL (4.43%). These brands attract a portion of McDonald's customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience.
McDonald's in Morocco experiences peak traffic between 6 PM and 10 PM, with the highest workload at 70.81% around 10 PM. Traffic is lowest in the early morning hours.
Consumer segment analysis by gender and generation informs targeted marketing, enhancing engagement and brand resonance.
McDonald's in Morocco shows a higher affinity with women (61%) and men (132%). Gen X shows a high affinity (137%), while Gen Y (82%) and Gen Z (68%) are under-indexed.