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Managing Partner, Global Business Development
See what factors influence KFC performance in the Morocco and how they change over time
See what factors influence KFC performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Morocco
An analysis of KFC' competitors in the Morocco
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Morocco holds a leading position with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong market presence compared to peers like Burger King and McDonald's, both also at 99.
Customer satisfaction scores reflect brand perception and loyalty, impacting long-term revenue and brand equity.
KFC in Morocco exhibits strong customer satisfaction, with an overall CSAT of 79%, a significant 48 percentage point increase year-over-year. Casablanca-Settat shows the highest satisfaction at 88%. This upward trend suggests successful strategies in enhancing customer experiences.
Average check reveals customer spending habits, essential for pricing strategies and revenue forecasting.
The average check for KFC in Morocco is 222.2 MAD, reflecting a 52.9% increase year-over-year. Casablanca-Settat has the highest average check at 253.2 MAD. This substantial growth indicates higher customer spending per visit.
Outlet count indicates market reach and brand accessibility, influencing market share and revenue potential.
KFC has a total of 37 outlets in Morocco. The highest concentration of outlets is in Casablanca-Settat with 18 locations. This distribution reflects KFC's strategic focus on key regions within Morocco.
Analyzing competitors informs strategic positioning, highlighting opportunities to differentiate and gain market share.
McDonald's and Burger King are KFC's top competitors in Morocco, with cross-visitation rates of 14.51% and 11.40%, respectively. This indicates that customers who visit KFC also frequently visit these competing fast-food chains.
Traffic workload analysis identifies peak hours, crucial for staffing, inventory management, and optimizing customer experience.
KFC in Morocco experiences peak traffic workload between 11 AM and 11 PM, with the highest traffic around 8 PM(60.39), 9 PM(63.26), 10 PM(66.54) and 11 PM(62.44). This data is essential for efficient resource allocation during these busy hours.
Consumer segment insights enable targeted marketing, tailoring campaigns to resonate with specific demographic groups.
KFC in Morocco shows high affinity with men (index 119) and Gen Z (index 138), suggesting these segments are overrepresented among KFC customers. Women shows index of 74. KFC should consider tailoring marketing strategies to leverage this high engagement.