Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Morocco and how they change over time
See what factors influence KFC performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Morocco
An analysis of KFC' competitors in the Morocco
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 12% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in Morocco holds a market performance percentile of 88, positioning it as an average/above average performer. This indicates a solid market presence. Peers include Little Mamma (77), Safran by Koya (78), Beldi Fusion Kitchen (87), McDonald's (87), La Pergola Jazz Bar (87).
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
KFC in Morocco shows an overall CSAT of 80%, a significant increase of 48.5 percentage points year-over-year. Casablanca-Settat leads with 88% CSAT. The CSAT trend increased from 39.64% in May 2025 to 83.24% in July 2025, indicating improved customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for KFC in Morocco is not available. Casablanca-Settat has the highest average check at 249.4 MAD. The average check increased from 148.61 MAD in May 2025 to 232.91 MAD in July 2025, suggesting higher spending per visit.
Outlet count indicates market reach and expansion, influencing brand accessibility and revenue potential.
KFC has 20 outlets in Casablanca-Settat, the highest number in Morocco. Rabat-Salé-Kénitra has 6 outlets, while Marrakech-Safi and Tangier-Tetouan-Al Hoceima each have 3. This distribution highlights key market areas for KFC.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
McDonald's is the top competitor with a cross-visitation rate of 14.45%. Burger King follows at 11.35%. KFC customers also visit KFC (4.65%) and KFC sidi othmane (4.26%), indicating brand loyalty and potential cannibalization.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
KFC in Morocco experiences peak traffic between 11:00 AM and 11:00 PM, with the highest workload at 69.10% at 9:00 PM. Traffic is minimal between midnight and 9:00 AM, indicating operational hours should focus on the afternoon and evening.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women have an affinity index of 93, while Men have an affinity index of 106. Gen X has an affinity index of 88, Gen Y 90, and Gen Z 140. Gen Z is overrepresented, suggesting high affinity, while Gen X and Gen Y are underrepresented.