Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence PAUL performance in the Morocco and how they change over time
See what factors influence PAUL performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of PAUL' competitors in the Morocco
An analysis of PAUL' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
PAUL is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
PAUL's market performance in Morocco is in the top 1% within the Cafe & Restaurants industry, indicating a leading position. This means PAUL captures a significant share of customer traffic. Performance peers, all at the 99th percentile, include Epicurien, Huna, Zanzibar Lounge, Rooftop Garden, Chick'n Beef Tanger, and Ashokai sushi dar bouazza.
Customer satisfaction is crucial for loyalty, affecting brand reputation and revenue. Tracking changes helps understand customer perception and identify areas for improvement.
PAUL's overall customer satisfaction in Morocco is 52%, a 2.3 percentage point increase year-over-year. Rabat Prefecture shows the highest satisfaction at 78%, while Rabat-Salé-Kénitra has the lowest at 45%. Marrakech-Safi and Rabat-Salé-Kénitra show negative growth. Recent CSAT scores have fluctuated between 36.63 and 57.59 from May to July 2025.
Average check indicates customer spending per visit, reflecting menu pricing, customer purchasing behavior, and overall revenue generation capability.
PAUL's overall average check in Morocco is 140.1 MAD, a 5.6% decrease year-over-year. Prefecture of Casablanca has the highest average check at 173 MAD, while Rabat Prefecture has the lowest at 119.9 MAD. Average check values have ranged from 138.66 MAD to 141.56 MAD from May to July 2025.
Outlet count reflects brand reach and market presence. Growth indicates expansion and investment, signaling confidence and potential for increased revenue.
PAUL has a total of 20 outlets in Morocco. The region of Casablanca-Settat has the most with 8 outlets, followed by Prefecture of Casablanca with 4. Rabat-Salé-Kénitra and Rabat Prefecture each have 2 outlets, with Skhirat-Témara Prefecture, Marrakech-Safi, Tangier-Tetouan-Al Hoceima, and Fez-Meknes each having 1 outlet.
Understanding competitors helps refine strategies, identify opportunities, and retain customers by analyzing which brands attract similar customer bases.
The top competitors for PAUL in Morocco, based on customer cross-visitation, are McDonald's (16.80%), Burger King (5.81%), Oliveri (4.36%), Venezia ice (3.53%), and Oasis Café (3.32%). This indicates that customers who visit PAUL also frequent these fast-food and cafe chains.
Traffic workload reveals peak hours, informing staffing, promotions, and resource allocation, optimizing operations to meet customer demand effectively.
PAUL's peak traffic workload in Morocco occurs between 12:00 PM and 7:00 PM, with the highest workload at 19:00 (63.24). Traffic is significantly lower during early morning hours, with minimal activity between midnight and 6:00 AM. Traffic steadily increases from 7:00 AM onward.
Analyzing consumer segments by Gender/Generation informs targeted marketing, improving engagement by aligning messaging with their specific preferences/values.
PAUL's customer base in Morocco shows high affinity among women (88%) and men (109%), indicating an over-representation of men versus the average population. Gen X shows particularly high affinity (148%), while Gen Y is slightly under-indexed (92%), and Gen Z is significantly under-indexed (25%).