Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Morocco and how they change over time
See what factors influence Burger King performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Morocco
An analysis of Burger King' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Burger King is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 92nd percentile, indicating a leading position in Morocco's Cafe & Restaurants industry. This means Burger King captures a significant share of customer traffic compared to its peers. Competitors like Mood's Café-Restaurant (82nd), McDonald's (86th), Beldi Fusion Kitchen (88th), and La Pergola Jazz Bar (88th) are in a lower percentile range.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and capture market share.
McDonald's (19.08%) and KFC (11.40%) are the top competitors with the highest cross-visitation from Burger King customers. PAUL (5.89%), Dar Al Fawakih (3.59%), and Pizza Hut (3.20%) also attract Burger King customers. This suggests a need to analyze these competitors' offerings and customer experience to identify opportunities for differentiation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest workload at 9:00 PM (60.32%). Traffic is significantly lower during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand effectively throughout the day.
Understanding consumer demographics enables targeted marketing, enhancing engagement and brand resonance.
Women (affinity index 111) and Gen Z (affinity index 120) are overrepresented among Burger King's consumers, indicating high affinity. Men (affinity index 91) and Gen Y (affinity index 92) are underrepresented. Gen X shows an affinity index of 102. Marketing efforts should consider these segment preferences to maximize engagement.