Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Morocco and how they change over time
See what factors influence Burger King performance in the Morocco and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Morocco
An analysis of Burger King' competitors in the Morocco
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Morocco is leading, ranking in the top 1% of brands. This indicates a strong market presence and high customer preference compared to competitors like Safran by Koya, Beldi Fusion Kitchen, McDonald's, La Pergola Jazz Bar, KFC and Dar Al Fawakih.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Burger King in Morocco has a high customer satisfaction rate of 91%, up 0.7 percentage points year-over-year. Prefecture of Casablanca shows the highest CSAT at 97%, while Béni Mellal-Khénifra has the lowest at 88%. Overall, customer satisfaction is on the rise.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for Burger King in Morocco varies by location. Prefecture of Casablanca has the highest average check at 655.6 MAD. The overall average check has increased from 244.33 MAD in May 2025 to 288.39 MAD in July 2025.
Outlet distribution indicates market reach and accessibility, influencing brand visibility and customer convenience.
Burger King has a total of 43 outlets in Morocco. Casablanca-Settat has the highest number of outlets with 16, followed by Rabat-Salé-Kénitra with 8. This distribution shows a concentration of outlets in key urban areas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for Burger King in Morocco, with a cross-visitation rate of 12.97%. KFC follows with 8.04%. Dar Al Fawakih, PAUL and Pizza Hut also attract Burger King's customers, but to a lesser extent.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King in Morocco experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload at 10:00 PM (60.73) and 11:00 PM (61.01). Traffic is minimal between midnight and 10:00 AM.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance.
Burger King in Morocco shows a higher affinity among women (116 index) compared to men (87 index). Gen X (113 index) also shows a higher affinity compared to Gen Y (100 index) and Gen Z (88 index).