Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Morocco and how they change over time
See what factors influence Burger King performance in the Morocco and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Morocco
An analysis of Burger King' competitors in the Morocco
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King in Morocco holds a leading market position with a percentile of 99, placing it in the top 1%. This indicates a strong competitive standing. Competitors with a similar position include KFC, Beldi Fusion Kitchen, La Pergola Jazz Bar, McDonald's, Restaurant Couvert d'Or, and Dar Alfawakih, all at the 99th percentile.
Customer satisfaction reflects brand perception and loyalty, impacting long-term growth and repeat business.
Burger King in Morocco demonstrates high customer satisfaction, with an overall CSAT score of 90%, up by 0.7 percentage points year-over-year. Prefecture of Casablanca leads with 97%, while Béni Mellal-Khénifra shows the highest growth at 6 percentage points. The CSAT score varied between 85.64 and 92.63 during the period.
Average check indicates customer spending per visit, impacting revenue and profitability analysis.
The average check for Burger King in Morocco is 273.5 MAD, a significant increase of 92.1% year-over-year. Prefecture of Casablanca shows the highest average check at 655.6 MAD. The average check fluctuated from 244.33 to 288.39 MAD during the period.
Number of outlets signifies brand reach and market presence, reflecting expansion strategy.
Burger King has a total of 42 outlets in Morocco. Casablanca-Settat has the highest number of outlets with 16, followed by Rabat-Salé-Kénitra with 8, Tangier-Tetouan-Al Hoceima with 6, and Marrakech-Safi with 5.
Competitor analysis highlights key players and customer preferences, informing competitive strategies.
McDonald's is the top competitor for Burger King in Morocco, with a cross-visitation rate of 12.98%. KFC follows with 8.04%, PAUL at 2.56%, Pizza Hut at 2.29%, and Restaurant Couvert d'Or at 2.01%. These figures indicate the overlapping customer base between Burger King and these brands.
Traffic workload analysis optimizes staffing and resource allocation based on hourly demand.
Traffic workload for Burger King in Morocco peaks between 19:00 and 22:00, with the highest workload at 59.18% at 22:00. Traffic is minimal between 0:00 and 10:00, indicating the need to adjust operational strategies based on the time of day.
Consumer segment insights allow targeted marketing by understanding demographic affinities.
Burger King's customer base in Morocco shows a slightly higher affinity towards men (101 index) compared to women (99 index). Gen X has a high affinity (113 index), Gen Y is average indexed (100 index), while Gen Z is underrepresented (88 index).