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Managing Partner, Global Business Development
See what factors influence OK Pastelería performance in the Mexico and how they change over time
See what factors influence OK Pastelería performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
OK Pastelería is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of OK Pastelería' competitors in the Mexico
An analysis of OK Pastelería' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's foot traffic share, indicating its competitive strength and customer preference within the industry.
OK Pastelería is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in Mexico. This means it outperforms most competitors, securing a top position. Performance peers such as Tacos Atarantados, Tacos Árabes Camarones, Las Migas, Asadodecarlos.com, Sport&chips Coyoacán and Oaxaquito are in a similar range.
Customer satisfaction reflects brand perception. A higher satisfaction score often correlates with increased loyalty and positive word-of-mouth referrals.
OK Pastelería's overall customer satisfaction is 52%, with a slight increase of 0.8 percentage points year-over-year. In Jalisco, the customer satisfaction is 54%, showing a small increase. The CSAT dynamic data shows variability over the months with fluctuations between 45.45% and 62.5%.
Average check is a key performance indicator of revenue per customer, reflecting pricing strategy and customer spending habits at the establishment.
The overall average check for OK Pastelería is 163 MXN, showing a decrease of 30.9% compared to the previous year. In Jalisco, the average check is 163.3 MXN. The average check varied between 114.71 MXN and 221.43 MXN during the observed period.
Outlet count indicates brand's reach and expansion. More outlets can translate to greater market presence and accessibility for customers.
OK Pastelería has 35 outlets in Jalisco, 6 in Guanajuato, and 1 in Tamaulipas. The majority of its outlets are concentrated in Jalisco.
Competitor analysis helps identify direct and indirect rivals, informing strategic positioning and differentiation efforts to maintain a competitive edge.
OK Pastelería's top competitors based on customer cross-visitation are Carl's Jr. (16.44%), Domino's Pizza (8.22%), KFC (6.85%), Little Caesars (5.48%), and Burger King (5.48%).
Traffic workload analysis by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and sales.
OK Pastelería experiences peak traffic workload between 17:00 and 18:00, with 60.12% and 61.54% of the daily workload respectively. Traffic gradually increases from 7:00 and declines after 20:00.