Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OK Pastelería performance in the Mexico and how they change over time
See what factors influence OK Pastelería performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OK Pastelería' competitors in the Mexico
An analysis of OK Pastelería' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
OK Pastelería is in the lower 33% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OK Pastelería's market performance is in the lower 33%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Zacazonapan, Hangari BBQ, La Siberia Central, Mamá Licho, Señor Tanaka, and El Andador.
Identifying competitors helps understand the competitive landscape and benchmark performance. It reveals which brands attract similar customer segments.
OK Pastelería's top competitors based on cross-visitation are Little Caesars (12.05%), Carl's Jr. (10.84%), McDonald's (9.64%), Starbucks (7.23%), and Burger King (4.82%). This indicates that customers who visit OK Pastelería also frequently visit these fast-food chains.
Traffic workload by hours reveals peak and off-peak times, enabling optimized staffing, marketing, and resource allocation for better customer experience.
OK Pastelería experiences peak traffic workload between 17:00 and 18:00, reaching 60.39% and 60.17% respectively. Traffic starts increasing at 7:00, peaks in the afternoon, and declines sharply after 20:00. There is almost no traffic between 21:00 and 7:00.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
OK Pastelería's customer base shows a high affinity towards women (95%) and Gen Y (172%). This suggests that women are highly engaged with the brand. Gen Y is overrepresented, indicating a strong connection between this generation and OK Pastelería.