Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Oakberry Açaí performance in the United States and how they change over time
See what factors influence Oakberry Açaí performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Oakberry Açaí' competitors in the United States
An analysis of Oakberry Açaí' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oakberry Açaí is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand strength, revealing customer preference and competitive positioning within the Cafe & Restaurants industry.
Oakberry Açaí holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This high percentile indicates a strong competitive position, with performance peers like Salt + Smoke, Rubirosa, Kelly's Roast Beef, Crumbs Breakfast, Lunch & Bar, Castañeda's Mexican Food, and Mr. Wish.
Customer satisfaction is key for loyalty. Tracking CSAT helps understand customer perception and improve service quality for sustainable growth.
Oakberry Açaí's overall customer satisfaction (CSAT) is 77%, a decrease of 11.3 percentage points year-over-year. CSAT varies by state: Florida leads at 82%, followed by California (72%), and New York (67%). The downward trend in CSAT, especially in New York, requires attention to maintain customer loyalty.
Average check reveals spending patterns. Analyzing this KPI helps optimize pricing and menu strategies, boosting revenue and profitability.
Oakberry Açaí's overall average check is $16.1, up 3.1% year-over-year. Florida has the highest average check at $16.9, followed by New York ($16.00) and California ($14.90). The increase indicates higher spending per customer, reflecting effective upselling or menu adjustments.
Outlet count indicates brand reach. Monitoring outlet distribution helps assess market penetration and expansion effectiveness by geographic area.
Oakberry Açaí has 17 outlets in California, 8 in Florida, and 5 in New York. California has the highest number of outlets, suggesting a strong presence in that market. Expansion strategies should consider market demand and competition.
Identifying competitors is crucial. This provides insights into customer choices and market dynamics, enabling strategic differentiation and positioning.
Oakberry Açaí's top competitors include Pura Vida Miami (4.88% cross visitation), Starbucks (3.66%), Shake Shack and The Cheesecake Factory (both 3.05%), and Carrot Express (2.44%). Understanding these cross-visitation patterns is essential for targeted marketing and customer retention strategies.
Understanding traffic patterns optimizes staffing. Analyzing workload by hour helps ensure adequate service and enhance customer experience during peak times.
Oakberry Açaí experiences peak traffic workload between 11 AM and 6 PM, with the highest workload around 51.53% at 5 PM (17:00). Traffic is minimal from midnight to 6 AM. Staffing and resource allocation should align with these peak and off-peak hours.
Consumer segments inform marketing. Understanding demographics helps tailor campaigns for maximum impact and resonance with different consumer groups.
Women exhibit a higher affinity (104%) towards Oakberry Açaí compared to men (96%). Gen Z (154%) and Gen Y (132%) show significantly higher affinity compared to Gen X (59%). Marketing efforts should focus on these high-affinity segments to maximize engagement and brand loyalty.