Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nutrisa performance in the Mexico and how they change over time
See what factors influence Nutrisa performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nutrisa' competitors in the Mexico
An analysis of Nutrisa' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Nutrisa is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nutrisa's market performance is at the 57th percentile, indicating an average/above average market standing. This means Nutrisa performs better than many competitors in the Cafe & Restaurants industry in Mexico. Performance peers in the same percentile range include: El Sirloin de la Roma " Del Valle", Don Asado, MamaLinda Via Alta, Ozumo Buffet - Puebla Centro, MERMELADA COCINA QUE RECONFORTA., and La cochinita de la 60.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and future sales.
Nutrisa's overall customer satisfaction is 48%, a slight increase of 0.6 percentage points year-over-year. CSAT varies by state, with Yucatán showing the highest CSAT (66%) but a decrease in growth, and Guanajuato showing the lowest CSAT (36%) with a significant decrease in growth. Querétaro shows the highest CSAT growth (23.4pp).
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Nutrisa has the most outlets in the State of Mexico (75), followed by Jalisco (25). Veracruz has 19 outlets, Nuevo León and Querétaro each have 16 and 14 outlets respectively. This distribution highlights Nutrisa's stronger presence in certain regions of Mexico.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies.
The top competitors for Nutrisa, based on customer cross-visitation, are Toks (6.96%), Starbucks (6.09%), VIPS (5.22%), Carl's Jr. (5.22%), and Little Caesars (5.22%). This indicates that customers who visit Nutrisa also frequently visit these other restaurant chains.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better service.
Nutrisa experiences peak traffic workload between 11 AM and 6 PM, with the highest workload occurring around 4 PM to 5 PM (56.18%). Traffic is minimal in the early morning hours (12 AM to 6 AM). This data suggests optimal staffing during peak hours.
Understanding consumer segments allows targeted marketing, improving engagement and ROI.
Nutrisa's customer base shows a higher affinity towards women (116 index) compared to men (86 index). Gen Y (151 index) shows a significantly higher affinity compared to Gen Z (102 index). This suggests that Nutrisa resonates more strongly with women and Gen Y consumers.