Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nutrisa performance in the Mexico and how they change over time
See what factors influence Nutrisa performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Nutrisa' competitors in the Mexico
An analysis of Nutrisa' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nutrisa is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference within the Cafe & Restaurants industry in Mexico.
Nutrisa holds a leading position with a 99th percentile market performance. This indicates a strong brand presence and high customer preference relative to its peers like Taco Naco, Emilia, Restaurante, Hotel & Spa, Tandoor, Lion Fish, Ojo de Pez and Tapioca Go.
Customer satisfaction (CSAT) shows brand perception and loyalty, impacting long-term growth and repeat business.
Nutrisa's overall CSAT is 38%, a decrease of 7.5 percentage points year-over-year. Yucatán shows the highest CSAT at 49%, while Puebla has the lowest at 23%. Customer satisfaction has fluctuated over the past three months, starting from 31.91% to 46.21%, and dropping to 34.96%.
Outlet distribution reveals market coverage and expansion strategy, impacting accessibility and brand visibility.
Nutrisa has the most outlets in the State of Mexico (75), followed by Jalisco (23) and Veracruz (19). The number of outlets varies across states, indicating a focused expansion strategy in key regions.
Competitor analysis highlights competitive landscape, revealing brands that compete for the same customer base.
Nutrisa's top competitors based on cross-visitation are VIPS (6.71%), Toks (6.04%), McDonald's (6.04%), Little Caesars (5.70%), and Starbucks (5.70%). This indicates these brands attract a similar customer base to Nutrisa.
Traffic workload by hours shows customer visit patterns, helping optimize staffing and marketing efforts.
Nutrisa experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest traffic around 4:00-6:00 PM. Traffic is minimal in the early morning hours (1:00 AM to 6:00 AM).
Understanding consumer segments allows targeted marketing, improving engagement and brand resonance by gender and generation.
Nutrisa's customer base shows high affinity towards women (index 121) and Gen Y (index 148), indicating these segments are overrepresented compared to the average consumer. Men are underrepresented (index 85) along with Gen Z (index 119) compared to the brand's average consumer.