Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Northern Lights Pizza performance in the United States and how they change over time
See what factors influence Northern Lights Pizza performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Northern Lights Pizza' competitors in the United States
An analysis of Northern Lights Pizza' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Northern Lights Pizza is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Northern Lights Pizza holds a leading market performance percentile of 98, placing it in the top 2% of brands. This demonstrates strong customer preference relative to peers like Twisted Ranch, Plaza Tapatia Mexican Restaurant Bar and Grill, Avocado Grill, Jimmy's Gyros & Grill, SUCCOTASH, and The Reef.
Customer satisfaction reflects loyalty and brand perception, critical for sustained growth and positive word-of-mouth in the competitive Cafe & Restaurants sector.
Northern Lights Pizza shows strong customer satisfaction. The overall CSAT score is 82%, a 7.5 percentage point increase year-over-year. In Iowa, the CSAT is 81%, indicating good satisfaction across locations. The CSAT increased from 64.71% in May to 87.02% in July.
Average check value indicates customer spending habits and pricing effectiveness, impacting revenue and profitability for Northern Lights Pizza.
The overall average check for Northern Lights Pizza is $18.50, a 15.20% decrease year-over-year. The average check in Iowa is $18.60. The average check has slightly increased from $17.50 in May to $18.72 in July, demonstrating stable customer spending in the observed period.
Number of outlets indicates brand reach and market penetration, reflecting expansion and potential revenue generation capabilities for Northern Lights Pizza.
Northern Lights Pizza has 14 outlets in Iowa, 4 in Missouri, and 1 in Wisconsin. Iowa represents the majority of the brand's presence, suggesting a strong regional focus. Further expansion into Missouri and Wisconsin could present growth opportunities.
Competitor analysis informs strategic positioning by identifying key rivals and customer visitation patterns, enabling Northern Lights Pizza to refine its offerings.
Burger King (10.87%), Arby's (8.70%), Wendy's (8.70%), McDonald's (8.70%), and Taco Bell (6.52%) are the top competitors visited by Northern Lights Pizza customers. This indicates a customer preference for fast-food chains.
Analyzing traffic workload by hours allows businesses to optimize staffing and resource allocation for peak and off-peak times, enhancing efficiency.
Peak traffic workload for Northern Lights Pizza occurs between 3 PM and 4 PM (53.76%). Traffic is lowest between 2 AM and 4 AM. Understanding these trends helps optimize staffing and resource allocation to match customer demand throughout the day.
Understanding consumer segments allows for targeted marketing, personalized experiences, and improved customer engagement strategies for Northern Lights Pizza.
Women have a high affinity (103 index) towards Northern Lights Pizza compared to the average consumer. Gen Y are about average (100 index). Gen Z are under-indexed (28 index) compared to other generations.