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Managing Partner, Global Business Development
See what factors influence Noreste Grill performance in the Mexico and how they change over time
See what factors influence Noreste Grill performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Noreste Grill' competitors in the Mexico
An analysis of Noreste Grill' competitors in the Mexico
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Noreste Grill is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Noreste Grill holds a leading market performance position, ranking in the top 1% in Mexico's Cafe & Restaurants industry. This high percentile signifies a strong competitive standing and a significant share of customer preference compared to its peers. Performance peers like Buenos Diaz Cafetería, Barolo 71, Taj Mahal, Pizza del Perro Negro, Restaurante Italiano Trattoria Del Bosque, and Fisher's are within a similar percentile range.
Customer satisfaction reflects brand perception. Monitoring CSAT helps identify areas for improvement and strengthen customer loyalty.
Noreste Grill's overall customer satisfaction (CSAT) is 72%, showing a 7.7 percentage point increase year-over-year. Nuevo León shows high CSAT at 73% with an 8.4 percentage point increase. Coahuila shows CSAT at 72% with a -7.1 percentage point decrease, and State of Mexico's CSAT is 67% with an -11.1 percentage point decrease, indicating areas needing attention. CSAT ranged from 60.51 to 80.18 over the last three months.
Average check indicates customer spending per visit, reflecting menu pricing and customer purchasing habits.
Noreste Grill's overall average check is 479.2 MXN, a 1% increase year-over-year. Nuevo León's average check is 479.3 MXN, while Coahuila's is 404.5 MXN. The average check has fluctuated between 472.02 MXN and 486.75 MXN over the observed period, suggesting stable spending habits among customers.
Outlet distribution reflects market coverage and brand presence across different regions.
Noreste Grill has a total of 21 outlets. Nuevo León has 19 outlets, indicating a strong presence in this state. State of Mexico and Coahuila each have 1 outlet, suggesting potential areas for expansion or differing market strategies.
Identifying top competitors helps refine strategies to maintain and grow market share effectively.
The top competitors for Noreste Grill, based on customer cross-visitation, are Carl's Jr. (10.22%), KFC (6.87%), McDonald's (6.20%), Starbucks (5.86%), and Tim Hortons (5.70%). This indicates that customers who visit Noreste Grill also frequently visit these fast-food and cafe chains, revealing shared customer preferences.
Understanding traffic workload by hour enables efficient staffing and resource allocation to meet demand.
Noreste Grill experiences peak traffic workload between 12:00 PM and 10:00 PM, with the highest workload occurring at 8:00 PM (64.98%). Traffic is minimal between midnight and 11:00 AM. This data helps optimize staffing levels and resource allocation based on customer traffic patterns.
Analyzing consumer segments informs targeted marketing and positioning strategies by understanding audience affinity.
Noreste Grill's customer base shows a high affinity among women (82), with Men being over-indexed (113). Gen Y (115) and Gen Z (111) are the generational segments with high affinity, while Gen X (55) is under-indexed. This data suggests targeted marketing opportunities based on demographic preferences.