Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Nobu performance in the United States and how they change over time
See what factors influence Nobu performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Nobu' competitors in the United States
An analysis of Nobu' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nobu is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
Nobu, with a Market Performance percentile of 99, is a leading brand in the United States' Cafe & Restaurants industry, indicating it captures a significant share of customer foot traffic. Its peers, positioned at the same percentile, include Crabby's Beachside, Hot & Juicy Cajun Seafood & Bar, Taino's Bakery & Deli, Lime Fresh Mexican Grill, Möge Tee, and Cafe 4, suggesting a similar market presence.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and revenue. Tracking CSAT pinpoints areas for service improvement.
Nobu's overall CSAT is 74%, a slight decrease of 0.4 percentage points year-over-year. Arizona shows the highest CSAT at 100% with 26.7pp growth. Florida, New York, and District of Columbia show a decrease in CSAT, while Illinois demonstrates an increase. This suggests variations in customer experience across different states.
Average Check reveals spending habits, crucial for pricing strategies and revenue forecasting. It shows how much customers spend per visit.
Nobu's overall Average Check is $119.30, a decrease of 3.5% year-over-year. California has the highest Average Check at $123.70. New York, Georgia, Florida, and District of Columbia follow. All states show no growth. This indicates a slight decrease in customer spending compared to the previous year.
Outlet count reflects brand reach and expansion. More outlets can mean higher revenue, while strategic locations boost market presence.
Nobu has a total of 18 outlets in the United States. California leads with 6 outlets, followed by New York, Florida, Texas and Illinois with 2 each. Hawaii, Arizona, District of Columbia, Nevada and Georgia each have 1 outlet. This distribution highlights Nobu's stronger presence in California.
Competitor analysis identifies key rivals for market share. Understanding cross-visitation reveals customer preferences and competitive landscape.
Nobu's top competitors based on customer cross-visitation are Starbucks (5.51%), McDonald's (5.31%), In-N-Out Burger (4.90%), Shake Shack (3.88%), and Din Tai Fung (2.65%). This indicates that Nobu's customers also frequent these establishments, revealing shared customer preferences.
Traffic workload analysis identifies peak hours, informing staffing and resource allocation. It optimizes operations to meet customer demand effectively.
Nobu experiences peak traffic between 5 PM and 8 PM, with the highest workload at 7 PM (68.65%). Traffic is significantly lower during early morning hours. This information helps Nobu optimize staffing and resource allocation to handle peak demand efficiently.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation maximizes engagement and brand affinity.
Nobu's consumer base shows a high affinity among Women (index 95), suggesting they are strongly represented. Men are over-represented (index 105). Among generations, Gen Y (index 114) and Gen Z (index 108) show higher affinity, while Gen X (index 95) has lower affinity.