Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nikkori performance in the Mexico and how they change over time
See what factors influence Nikkori performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Nikkori' competitors in the Mexico
An analysis of Nikkori' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Nikkori is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nikkori's market performance in Mexico's Cafe & Restaurants industry is at the 47th percentile, indicating a below average/lagging position. This means Nikkori captures less foot traffic than the majority of its competitors. Performance peers in the same percentile range include Cortázar parrilla argentina la perla, Wings, Mariscos el Cata Leon, Buzos Diamante - Restaurante de Mariscos en Acapulco, Panda Express, and Carnes En Su Jugo Mexicaltzingo 1617.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement and maintain a competitive edge.
Nikkori's overall customer satisfaction in Mexico is 58%, a decrease of 2.2 percentage points year-over-year. Satisfaction varies by state, with Tamaulipas at 93% and Quintana Roo at 55%. The CSAT dynamic data shows fluctuations between June and August 2025, with a peak in June. This indicates a need to investigate the reasons behind the decline and regional variations.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. Monitoring trends helps optimize menu offerings and promotional activities.
Nikkori's overall average check in Mexico is 377.2 MXN, a 2.1% increase year-over-year. Nuevo León has the highest average check at 410.1 MXN. The average check dynamic data shows fluctuations between June and August 2025, with a peak in July. This suggests potential seasonal or promotional impacts on customer spending.
Outlet count indicates market reach and growth potential. Tracking distribution helps assess brand presence and identify expansion opportunities in key regions.
Nikkori has a total of 36 outlets in Mexico. Nuevo León has the highest number of outlets (24), followed by Sonora (4). Other states with Nikkori outlets include Tamaulipas, Coahuila, Yucatán, Quintana Roo, Chihuahua and Querétaro, each with a smaller presence. This distribution highlights Nuevo León as a key market for Nikkori.
Competitor analysis identifies key rivals and their market share. Understanding competitive dynamics informs strategic decisions and helps maintain a competitive advantage.
Nikkori's top competitors in Mexico, based on cross-visitation, are Carl's Jr. (7.07%), Little Caesars (5.98%), KFC (5.43%), Buffalo Wild Wings (4.89%), and Caffenio (4.89%). This indicates that customers who visit Nikkori also frequently visit these fast-food and cafe chains. Understanding these competitive relationships can inform marketing and product strategies.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Optimizing operations during busy periods enhances customer experience and profitability.
Nikkori's peak traffic workload in Mexico occurs between 12:00 PM and 10:00 PM, with the highest traffic around 7:00 PM. Traffic is minimal between midnight and 11:00 AM. This data suggests that Nikkori is primarily a lunch and dinner destination. Staffing and resource allocation should be optimized to handle the peak evening hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and brand affinity.
Nikkori's customer base in Mexico shows a high affinity for women (95 index) and men (104 index). Gen Y (138 index) and Gen Z (163 index) are overrepresented, indicating a strong appeal to younger demographics. Marketing efforts should focus on these segments to further strengthen brand loyalty.