Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence New China performance in the United States and how they change over time
See what factors influence New China performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of New China' competitors in the United States
An analysis of New China' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
New China is in the top 2% of brands
Sample of brands in the same percentile
Market performance percentile reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference.
New China's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position. This signifies a strong market presence. Performance peers include Bowls N Go / Healthy Foods, Burger Master Drive In, Rose's, Sixty Six Grill and Taphouse, Mi Pueblo, and Sancho Restaurant.
CSAT shows customer loyalty. Tracking CSAT helps identify areas needing improvement, boosting repeat business and positive word-of-mouth.
New China's overall CSAT is 52%, a decrease of 16.4 percentage points year-over-year. CSAT varies by state, with Texas at 76% (up 23.8pp) and South Carolina at 58% (down 30.6pp), highlighting regional differences in customer experience.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and menu offerings for revenue growth.
New China's overall average check is $21.1, a 7.6% increase year-over-year. Missouri shows $22.3, while Arkansas is $18.8 and South Carolina is $18.2. Variations exist by state, reflecting regional economic factors.
Outlet count reflects brand reach. Expansion signifies growth, while maintaining outlets ensures consistent service and broad market coverage.
New China has multiple outlets across the United States. North Carolina and Missouri each have 4 outlets, Virginia and Alabama have 3, Texas has 2, and Pennsylvania, California, West Virginia, Arkansas, and Georgia each have 1.
Understanding key competitors helps refine strategies. Identifying shared customers provides insights into market dynamics and competitive advantages.
New China's top competitors are McDonald's (23.26% cross visitation), Wendy's (11.63%), Taco Bell (8.14%), Waffle House (8.14%), and Sonic Drive-In (8.14%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload shows peak hours. Analyzing workload helps optimize staffing, manage resources, and improve customer service during busy periods.
New China's peak traffic occurs between 11:00 AM and 7:00 PM, with the highest workload at 58.70 at 5:00 PM. Traffic is minimal before 10:00 AM and after 9:00 PM, indicating typical restaurant hours.
Consumer insights drive tailored marketing. Understanding gender and generational preferences enables targeted campaigns, boosting engagement and relevance.
New China's customer base shows an overrepresentation of women (91) and men (108). Gen X (138) and Gen Z (148) exhibit a high affinity, while Gen Y (67) is under-indexed, showing potential areas for targeted engagement strategies.
Cafés & Restaurants