Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence NAYA performance in the United States and how they change over time
See what factors influence NAYA performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of NAYA' competitors in the United States
An analysis of NAYA' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
NAYA is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
NAYA holds a leading market position with a percentile of 99, placing it in the top 1%. This demonstrates a strong competitive edge. Performance peers in a similar range include Bellina Alimentari, El Tapatio, Subbamma's Kitchen, CHAMPS STEAKHOUSE & BAR, Beef N' Buns, and Mojo.
CSAT measures customer happiness, directly impacting loyalty and revenue. Tracking changes helps refine strategies for better customer experiences.
NAYA's overall customer satisfaction is high at 86%, with a significant increase of 4.4 percentage points year-over-year. Pennsylvania shows the highest CSAT at 86%, growing by 7.5pp. New Jersey experienced a CSAT decline of -9.1pp, now at 75%. The CSAT score decreased from May to July 2025.
Average check reveals customer spending habits, vital for pricing strategies and revenue forecasting in the cafe & restaurant industry.
NAYA's overall average check is $19 USD, reflecting an 11.3% increase year-over-year. New York has the highest average check at $21.2 USD, whereas Massachusetts has $16.7 USD, and New Jersey $15.5 USD. Average check increased from May to July 2025.
Outlet count indicates brand reach and growth. Monitoring distribution across locations shows expansion and market saturation levels.
NAYA has a total of 26 outlets across the United States. The majority, 20 outlets, are located in New York, followed by 2 each in New Jersey and Massachusetts, and 1 each in Connecticut and Pennsylvania.
Competitive analysis reveals top rivals, enabling strategic benchmarking and insights to differentiate and attract customers.
NAYA's top competitors, based on cross-visitation, are McDonald's, Starbucks, Dunkin', Shake Shack, and Chopt Creative Salad Co. McDonald's and Starbucks share the highest cross-visitation rate of 6.36%, indicating significant overlap in customer base.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
NAYA experiences peak traffic workload between 12 PM and 6 PM, with the highest activity around 12 PM. Traffic is minimal before 10 AM and after 8 PM, indicating the core business hours for NAYA are during lunch and afternoon.
Understanding consumer segments allows targeted marketing, tailoring products/services to specific demographics for higher engagement.
NAYA's customer base shows a higher affinity towards women (83%) compared to men (116%). Among generations, Gen Y shows the highest affinity (126%), followed by Gen Z (105%), while Gen X is under-indexed (69%). These indexes do not indicate actual user percentages.