Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Nathan's Famous performance in the United States and how they change over time
See what factors influence Nathan's Famous performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nathan's Famous' competitors in the United States
An analysis of Nathan's Famous' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nathan's Famous is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Nathan's Famous has a market performance percentile of 99, indicating a leading position. This signifies a strong market presence compared to competitors. Performance peers in the same percentile range include Shalimar, Gregorys Coffee, Juanita's Mexican Kitchen, Andrés Carne de Res Miami, Taco Fuego and Cafe Petra.
CSAT reveals customer happiness. Monitoring this metric helps understand if products and services meet expectations, driving loyalty and positive word-of-mouth.
Nathan's Famous has an overall CSAT of 65%, a 6.1 percentage point increase year-over-year. Virginia shows the highest CSAT at 93%, while Florida has the lowest at 52% and a decrease of 10.6 percentage points. This indicates generally improving customer satisfaction, with significant regional variations.
Average check is the typical amount spent per visit. Tracking it identifies spending habits, informs pricing strategies, and gauges customer perceived value.
The overall average check for Nathan's Famous is $19.20, a decrease of 5.5% year-over-year. Nevada has the highest average check at $22.90, while Florida has the lowest at $14.30. The overall decrease suggests potential shifts in customer spending or menu preferences.
Competitor analysis reveals market rivalry. Knowing top competitors helps refine strategies, identify opportunities, and secure a stronger market position.
The top competitors for Nathan's Famous, based on cross-visitation, are McDonald's (14.12%), Shake Shack (7.34%), Starbucks (6.97%), Dunkin' (6.59%), and Burger King (5.65%). This indicates significant customer overlap with these brands.
Consumer segments inform targeted campaigns. Understanding gender and generational preferences enables tailored messaging, improving engagement and ROI.
Nathan's Famous consumer base shows a higher affinity among men (130) and Gen X (130), while women (67), Gen Y (84), and Gen Z (60) are under-indexed. This reveals potential opportunities to engage the underrepresented segments.