Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nathan's Famous performance in the United States and how they change over time
See what factors influence Nathan's Famous performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nathan's Famous' competitors in the United States
An analysis of Nathan's Famous' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nathan's Famous is in the lower 41% of brands, indicating a below average market performance. This suggests the brand is lagging compared to competitors like Parriyas, El Nopal, The Henry, R&R BBQ, Hunt Brothers Pizza, and Stoney River Steakhouse and Grill, who are in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Nathan's Famous has an overall CSAT of 67%, a 7.3 percentage point increase year-over-year. Virginia shows the highest CSAT at 94%, while Florida has the lowest at 57% with a decrease. This indicates improved customer sentiment overall, but significant regional variations exist.
Average check reveals spending per customer, crucial for revenue insights. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Nathan's Famous is $19.50, a 0.6% increase year-over-year. Nevada has the highest average check at $22.30, while Florida has the lowest at $14.20. This suggests a slight increase in customer spending, with notable differences across states.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion efforts and regional market penetration.
Nathan's Famous has the most outlets in New York (25), followed by New Jersey (16) and Florida (12). This distribution highlights the brand's stronger presence in the Northeast region of the United States.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Nathan's Famous, based on customer cross-visitation, are McDonald's (14.94%), Shake Shack (6.99%), Starbucks (6.51%), Wendy's (6.27%), and Burger King (6.02%). This indicates that Nathan's Famous customers also frequently visit these fast-food chains.
Traffic workload by hour reveals peak operational times. Understanding these patterns helps optimize staffing and resource allocation for better service.
Traffic workload for Nathan's Famous peaks between 12 PM and 6 PM, with the highest workload around 2 PM. The lowest traffic occurs between 1 AM and 4 AM. This data helps optimize staffing levels to match customer demand throughout the day.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning and messaging for optimal engagement.
Nathan's Famous shows a high affinity with men (index 134) and Gen X (index 128), indicating these segments are overrepresented among its customers. Women (index 65), Gen Y (index 89), and Gen Z (index 45) are underrepresented, suggesting opportunities for targeted marketing efforts.