Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Nasi Kandar Pelita performance in the Malaysia and how they change over time
See what factors influence Nasi Kandar Pelita performance in the Malaysia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nasi Kandar Pelita' competitors in the Malaysia
An analysis of Nasi Kandar Pelita' competitors in the Malaysia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nasi Kandar Pelita is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nasi Kandar Pelita holds a leading market position with a percentile of 99, placing it in the top 1% of brands in Malaysia's Cafe & Restaurants industry. This indicates a strong competitive advantage. Performance peers in the same percentile range include Edward's Urban Fish & Chips, Halab, La Juiceria Superfoods, TTDI Meat Point - حلال, Canopy Lounge Rooftop Bar KL, and Corks Out.
Customer satisfaction is key for repeat business and brand loyalty. High CSAT scores indicate effective service and positive customer experiences.
Nasi Kandar Pelita shows a solid customer satisfaction (CSAT) with an overall score of 70%, increasing by 1.3 percentage points year-over-year. CSAT is highest in Kuala Lumpur (77%) and Selangor (75%), but lower in Penang (52%) and Negeri Sembilan (50%). Actionable steps should be taken to improve customer satisfaction in Penang and Negeri Sembilan.
Average check is an important metric for revenue management, reflecting customer spending habits and pricing effectiveness.
Nasi Kandar Pelita's average check is 26.7 MYR, a decrease of 2.1% year-over-year. The average check is highest in Kuala Lumpur (30.4 MYR) and Negeri Sembilan (30.3 MYR). There may be a need to investigate and understand the reasons behind the overall decrease in average check.
The number of outlets reflects brand's reach and market presence. A wider network can boost brand recognition and accessibility.
Nasi Kandar Pelita has a significant presence in Malaysia, with Selangor having the most outlets (9), followed by Penang (8). Kuala Lumpur has 3 outlets, while Kedah, Perak, and Negeri Sembilan each have 2. The distribution of outlets shows a strategic focus on Selangor and Penang.
Understanding key competitors helps refine strategies and identify opportunities to capture more market share and customer loyalty.
Nasi Kandar Pelita's top competitors based on cross-visitation are McDonald's (8.11%), KFC (4.95%), Starbucks (3.75%), ZUS Coffee (3.45%), and Ayam Gepuk Top Global (2.85%). McDonald's has the highest cross-visitation, suggesting significant overlap in customer base. Strategies should be developed to differentiate the brand.
Analyzing traffic patterns helps optimize staffing and resource allocation, ensuring efficient operations during peak hours.
Nasi Kandar Pelita experiences peak traffic workload between 6 PM (18:00) and 10 PM (22:00), with the highest workload at 9 PM (21:00) (72.41%). Traffic is lowest between 3 AM (3:00) and 5 AM (5:00). This data allows for optimized staffing schedules.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning, maximizing ROI.
Nasi Kandar Pelita's customer base has a high affinity with men (affinity index 133) and Gen X (affinity index 185), suggesting that this group is strongly represented in Nasi Kandar Pelita's customer base. There is a lower affinity with Gen Z (affinity index 50). Consider developing marketing strategies targeted at men and Gen X.