Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nando's performance in the United States and how they change over time
See what factors influence Nando's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Nando's is right in the middle
Sample of brands in the same percentile
An analysis of Nando's' competitors in the United States
An analysis of Nando's' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nando's market performance in the United States is at the 52nd percentile, indicating an average market standing. This means Nando's captures an average share of customer foot traffic compared to other Cafe & Restaurants. Performance peers in the same percentile include Frontera Mexican Kitchen, Cap't Loui, Huey Magoo's Chicken Tenders, Kumori Sushi & Teppanyaki, Don Coqui, and Keik Bakeshop.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Nando's overall customer satisfaction in the United States is 80%, a 7.4 percentage point increase year-over-year. Maryland shows the highest CSAT at 86%, with a significant growth of 19.4 percentage points. This indicates a positive trend in customer perception across key locations, especially in Maryland, Texas, District of Columbia, Virginia and Georgia.
Average check reveals spending habits, crucial for revenue forecasting and menu optimization to boost profitability.
Nando's average check in the United States is $26.50, showing a slight decrease of 0.1% year-over-year. Maryland has the highest average check at $30.20. This suggests that while overall spending is stable, there are regional variations in customer spending habits, with Maryland leading in average transaction value.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Nando's has the highest number of outlets in Illinois (12), followed by Virginia and Maryland (11 each). This distribution highlights key markets for Nando's in the United States, with Illinois having the strongest physical presence. The District of Columbia has 6 outlets, Texas has 5, and Georgia has 2.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Nando's top competitors in the United States, based on customer cross-visitation, are McDonald's (6.67%), Chick-fil-A (6.56%), Starbucks (4.29%), Chipotle Mexican Grill (4.17%), and Dunkin' (3.34%). This indicates that customers who visit Nando's also frequently visit these fast-food and cafe chains, highlighting the competitive landscape.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation for optimal service.
Nando's experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload at 63.05% around 6:00 PM. Traffic is minimal between midnight and 9:00 AM. This data helps Nando's optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand affinity.
Nando's customer base shows a high affinity towards women (87%) and men (112%). Gen Y (122%) shows a higher affinity compared to Gen X (81%) and Gen Z (86%). This suggests that Nando's resonates strongly with Gen Y, while women are also overrepresented among its customers.