Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mrs. Fields performance in the United States and how they change over time
See what factors influence Mrs. Fields performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mrs. Fields' competitors in the United States
An analysis of Mrs. Fields' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mrs. Fields is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mrs. Fields is in the lower 28% of brands, indicating a below average market performance. This suggests a lagging position relative to competitors. Performance peers in the same percentile range include Mr. FALAFEL, King's Hawaiian Bakery & Restaurant, Brothers Barbecue, Taqueria Datapoint, Birrieria Tijuana, and Roly Poly.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
The top competitors for Mrs. Fields, based on customer cross-visitation, are McDonald's (8.57%), Chipotle Mexican Grill (8.57%), Waffle House (5.71%), Wingstop (5.71%), and Dunkin' (5.71%). This indicates that customers who visit Mrs. Fields also frequently visit these fast-food and cafe chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Mrs. Fields experiences peak traffic workload between 9 AM and 6 PM, with the highest activity around 2 PM to 3 PM (54.09% - 54.54%). Traffic is minimal during early morning hours (0% from midnight to 5 AM), suggesting a need for staffing adjustments based on hourly demand.
Consumer segments inform targeted marketing, tailoring messaging and offers to specific demographics for higher engagement.
Mrs. Fields' customer base shows a higher affinity towards women (107 index) compared to men (93 index). Among generations, Gen Y (117 index) shows the highest affinity, while Gen X (83 index) and Gen Z (88 index) are under-indexed. This suggests that Mrs. Fields is more popular among women and Gen Y.