Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mrs. Fields performance in the United States and how they change over time
See what factors influence Mrs. Fields performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Mrs. Fields is in the lower 27% of brands
Sample of brands in the same percentile
An analysis of Mrs. Fields' competitors in the United States
An analysis of Mrs. Fields' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurant industry.
Mrs. Fields' market performance is in the lower 27%, indicating a below average market standing. Peers in similar range: Campus Burgers, Doc's Marina Grill, Tito's Tacos, Sichuan Impression, SUNDIAL CAFE, Boardwalk Billy's Raw Bar and Ribs.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth in the competitive cafe sector.
Mrs. Fields' overall CSAT is 86%, a 15.8 percentage point increase year-over-year. New Jersey shows 86% CSAT with 8.3pp growth, while Illinois has 62% CSAT with a 1pp decrease. CSAT peaked in August 2025 at 92.31%.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in the cafe & restaurant sector.
Mrs. Fields has 24 outlets in California, 12 in Illinois, 5 each in Michigan, New York and Florida, 4 in New Jersey, 3 each in Nevada, Texas and Louisiana, and 2 in Massachusetts.
Competitor analysis identifies key rivals, informing strategies to gain market share and understand customer preferences in the cafe & restaurant sector.
Mrs. Fields' top competitors include McDonald's, Waffle House, and Burger King, each with 8% cross-visitation. Sams hot chicken and QDOBA Mexican Eats have 4% cross-visitation.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and revenue in the cafe sector.
Mrs. Fields experiences peak traffic between 9 AM and 8 PM, with the highest workload between 2 PM and 5 PM (52.23% - 54.82%). Traffic is minimal between 11 PM and 6 AM.
Understanding consumer segments allows targeted marketing, improving engagement and brand affinity within specific demographic groups in the cafe sector.
Mrs. Fields' customer base shows a slightly higher affinity among women (101%) compared to men (99%). Gen Z shows high affinity (307%), while Gen X (94%) and Gen Y (86%) are under-indexed.