Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mrs. Fields performance in the United States and how they change over time
See what factors influence Mrs. Fields performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mrs. Fields' competitors in the United States
An analysis of Mrs. Fields' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mrs. Fields is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing competitive strength and customer preference in the cafe & restaurants industry.
Mrs. Fields' market performance is in the leading top 1% percentile. This indicates a strong market presence. Performance peers include Costazul Peruvian Cuisine, Hokkaido Chinese & Japanese Buffet, Teak, El Valle BBQ, Brick & Spoon, and Taco Boy, all at the same percentile.
Customer satisfaction is crucial for brand loyalty and growth. This KPI tracks customer happiness and highlights areas for operational improvement.
Mrs. Fields shows high customer satisfaction, with an overall CSAT of 85%, a significant 30.4 percentage point increase year-over-year. New Jersey has the highest CSAT at 90%, while Florida lags at 28%. CSAT fluctuated between 81.72% and 88.10% from May to July 2025.
Identifying top competitors helps refine marketing strategies and maintain a competitive edge. Understanding customer choices aids in positioning the brand effectively.
Mrs. Fields' top competitors based on customer cross-visitation are Chick-fil-A (9.30%), McDonald's (6.98%), Waffle House (4.65%), KFC (4.65%), and Burger King (4.65%). These brands are frequently visited by Mrs. Fields' customers.
Analyzing consumer segments allows for targeted marketing. Understanding gender and generational preferences enables tailored campaigns.
Mrs. Fields' consumer base shows high affinity from both Women and Men segments. Gen X (123%) and Gen Z (157%) segments are overrepresented, indicating higher-than-average engagement or interest, while Gen Y (96%) is slightly underrepresented.