Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mr.Pizza performance in the Portugal and how they change over time
See what factors influence Mr.Pizza performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mr.Pizza' competitors in the Portugal
An analysis of Mr.Pizza' competitors in the Portugal
In Cafés & Restaurants
·Jun – Aug 25
Mr.Pizza is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Mr.Pizza's market performance is at the 55th percentile, indicating an average market position in Portugal's Cafe & Restaurants industry. This suggests moderate competitive strength. Performance peers in the same percentile include Taverna alfacinha, Forno d'Oro, Buga Ramen, Santini, Dallas Burger Joint, and Restaurante Rio Grande.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Mr.Pizza's overall CSAT is 79%, a decrease of 2.9 percentage points year-over-year. Santarém shows the highest CSAT at 86%, with a significant increase. Faro has the lowest CSAT at 75% with a notable decrease. The CSAT trend shows fluctuations between May and July 2025, peaking in June.
Average check (AvgCheck) indicates spending per customer, crucial for revenue forecasting and understanding customer purchasing behavior.
Mr.Pizza's overall average check is 10.9 EUR, a slight increase of 0.1% year-over-year. Faro has the highest average check at 12.3 EUR. Santarém has the lowest at 10.1 EUR. The average check fluctuated between May and July 2025, peaking in July.
Number of outlets reflects brand reach and market presence, influencing accessibility and overall revenue potential.
Mr.Pizza has the most outlets in Lisbon (15), indicating a strong presence in that county. Leiria has 8 outlets, while Porto, Coimbra, Setúbal, Santarém, and Aveiro each have 4. Faro and Castelo Branco have the fewest outlets, with 2 each.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning.
Mr.Pizza's top competitors based on cross-visitation are McDonald's (14.12%) and Burger King (13.33%), indicating significant customer overlap with these fast-food chains. Gelatomania Sesimbra (3.14%), KFC (2.75%), and Taco Bell (2.75%) also compete for Mr.Pizza's customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service.
Mr.Pizza experiences peak traffic workload between 12:00 PM and 9:00 PM, with the highest workload at 8:00 PM (59.81%). Traffic is minimal between 1:00 AM and 9:00 AM. This data suggests focusing resources during peak hours to optimize customer experience.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, maximizing engagement.
Mr.Pizza's customer base shows a higher affinity among women (77%) and men (119%). Gen X shows an affinity of 97%, Gen Y shows an affinity of 114%, and Gen Z shows an affinity of 87%. These affinity indexes suggest targeted marketing strategies based on gender and generational preferences.