Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mr.Pizza performance in the Portugal and how they change over time
See what factors influence Mr.Pizza performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Mr.Pizza is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Mr.Pizza' competitors in the Portugal
An analysis of Mr.Pizza' competitors in the Portugal
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Mr.Pizza is a leading brand in Portugal's Cafe & Restaurants industry with a market performance percentile of 99, placing it in the top 1%. This high percentile indicates strong customer preference and competitive strength compared to peers like Dear Breakfast, Pizzaria Tapas La Casa, Copenhagen Coffee Lab, Lídia Restaurante & Bar, Forno d'Oro, and Sunrise Asian Fusion, all positioned in a similar high-performance range.
Customer satisfaction is a key indicator of brand health and customer loyalty, influencing repeat business and positive word-of-mouth.
Mr.Pizza's overall customer satisfaction (CSAT) is 77%, a decrease of 3.4 percentage points year-over-year. Santarém shows the highest CSAT at 85% with a 12.9pp increase, while Braga experienced the largest CSAT decrease (-20.4pp) to 77%. Lisbon's CSAT is 74%, down 9.5pp. This mixed performance across counties suggests regional variations in customer experience that need attention.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer perception of value.
The overall average check for Mr.Pizza is 10.9 EUR, with a slight increase of 0.1% year-over-year. Faro has the highest average check at 12.3 EUR. The average check varies by county, with Santarém having the lowest at 10.1 EUR. While the average check increased slightly overall, monitoring regional differences can help tailor offerings and promotions.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Mr.Pizza has the most outlets in Lisbon (15), followed by Leiria (8), Porto (6), and Coimbra, Aveiro and Santarém(4 each). Braga has 3 outlets, while Faro, Setúbal and Castelo Branco each have 2. The distribution of outlets shows a concentration in Lisbon, suggesting a strategic focus on this key market.
Understanding key competitors helps refine marketing strategies and identify opportunities to differentiate and capture market share.
Mr.Pizza's top competitors based on customer cross-visitation are McDonald's (14.12%) and Burger King (13.33%), indicating a significant overlap in customer base with major fast-food chains. Gelatomania Sesimbra (3.14%), KFC (2.75%), and Taco Bell (2.75%) also see some cross-visitation. These competitors offer similar convenience and price points, highlighting the need for Mr.Pizza to emphasize its unique value proposition.
Traffic workload analysis helps optimize staffing, manage resources, and tailor promotions to peak demand periods.
Mr.Pizza experiences peak traffic workload between 12:00 PM and 10:00 PM, with the highest activity around 8:00 PM (57.79) and 7:00 PM (53.81). Traffic is minimal in the early morning hours. This data indicates the prime operating hours and allows for optimized staffing and resource allocation during peak periods.
Consumer segment analysis enables targeted marketing, improving engagement and ROI by aligning campaigns with specific demographics.
Mr.Pizza's consumer base shows a high affinity among women (80%) and men (115%). Gen X is represented by 96%, Gen Y is over-indexed (115%) and Gen Z shows 87%. These affinity values suggest strong interest in Mr.Pizza across these groups. The data helps prioritize marketing efforts.