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Managing Partner, Global Business Development
See what factors influence Moxies performance in the Canada and how they change over time
See what factors influence Moxies performance in the Canada and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Moxies' competitors in the Canada
An analysis of Moxies' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Moxies is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals a brand's competitive strength and customer preference within its industry in a specific geographic area.
Moxies' market performance is in the top 1% in Canada's Cafe & Restaurants industry, indicating a leading market position. Performance peers in the same range are Cactus Club Cafe, Lazeez Shawarma, The Keg Steakhouse + Bar, Mary Brown's Chicken, D Spot and Burger King.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, repurchase rates, and brand reputation, impacting long-term revenue.
Moxies' overall CSAT is 89%, a 0.9 percentage point increase year-over-year. Saskatchewan shows the highest CSAT at 94%, despite a decrease, while Newfoundland and Labrador have the largest increase, reaching 93%. This indicates strong, improving customer sentiment.
Average check measures customer spending per visit, reflecting menu pricing strategy, customer purchase behavior and revenue generation efficiency.
Moxies' overall average check is CAD 50.60, a 1.7% decrease year-over-year. Ontario has the highest average check at CAD 54.30. A slight decrease may signal changes in customer spending habits or menu item selection.
Identifying key competitors through cross-visitation reveals direct rivals and common customer bases, informing competitive strategies and marketing efforts.
Moxies' top competitors based on customer cross-visitation are Tim Hortons (12.94%), McDonald's (10.47%), A&W Canada (4.76%), Starbucks (4.35%), and Boston Pizza (4.23%). Customers also frequenting these brands provide insight into Moxies' competitive landscape.
Understanding consumer segments enables targeted marketing, customized product offerings, and personalized experiences, maximizing engagement and brand loyalty.
Moxies' customer base shows a higher affinity among women (115 index) and Gen X (133 index). Men and Gen Y and Gen Z cohorts are under-indexed, with affinity indexes of 90, 82 and 85 respectively. This suggests tailored marketing strategies should target specific demographics.