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Managing Partner, Global Business Development
See what factors influence Mary Brown's Chicken performance in the Canada and how they change over time
See what factors influence Mary Brown's Chicken performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mary Brown's Chicken' competitors in the Canada
An analysis of Mary Brown's Chicken' competitors in the Canada
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mary Brown's Chicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference within the industry.
Mary Brown's Chicken has a market performance percentile of 99, indicating a leading position. This signifies strong brand preference, outperforming competitors like Burger King, Cactus Club Cafe, Freshslice Pizza, Moxies, Church's Texas Chicken, and Lazeez Shawarma.
Customer satisfaction (CSAT) reflects customer contentment, influencing loyalty, repurchase rates, and brand advocacy, key for sustained business growth.
Mary Brown's Chicken's overall CSAT is 84%, a 4.2 percentage point decrease year-over-year. Saskatchewan shows the highest CSAT at 90% with 11.7 pp growth, while Ontario is at 86% with a decrease of 4.5 pp. Focus on addressing customer concerns in underperforming regions is needed.
Average check reflects spending per transaction, indicating pricing strategy effectiveness and customer purchase behavior influencing revenue.
The overall average check for Mary Brown's Chicken is 24.8 CAD, a decrease of 0.8% year-over-year. Ontario has the highest average check at 25.6 CAD. Monitor average check trends in lower-performing regions to boost sales.
Outlet count indicates brand reach and market presence, directly influencing customer accessibility and potential revenue streams.
Mary Brown's Chicken has 115 outlets in Ontario, demonstrating a strong presence in that region. Expansion opportunities exist in provinces with fewer outlets, such as Prince Edward Island and Northwest Territories, each having only 1 outlet.
Competitor analysis identifies key rivals and customer preferences, guiding strategic decisions and competitive positioning for market share growth.
Mary Brown's Chicken's top competitors based on customer cross-visitation are Tim Hortons (19.71%), McDonald's (13.21%), A&W Canada (6.57%), Popeyes Louisiana Kitchen (5.41%), and Wendy's (5.04%). This highlights the importance of differentiating against these popular choices.
Understanding peak traffic hours helps optimize staffing, inventory, and marketing efforts to improve customer experience and maximize sales.
Mary Brown's Chicken experiences peak traffic between 17:00 and 18:00 hours, with workload values of 64.15 and 64.45 respectively. The lowest traffic is between 4:00 and 9:00. Optimize resources to manage peak demand effectively.
Consumer segment analysis enables targeted marketing, tailored product offerings, and personalized customer experiences, enhancing engagement and brand loyalty.
Mary Brown's Chicken's customer base shows women are overrepresented (index 78), while men are underrepresented (index 115). Gen X has an affinity index of 110, while Gen Y and Gen Z have indexes of 91 and 90 respectively, suggesting opportunities to engage younger generations.