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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mos Burger performance in the Taiwan and how they change over time
See what factors influence Mos Burger performance in the Taiwan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mos Burger' competitors in the Taiwan
An analysis of Mos Burger' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mos Burger is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mos Burger's market performance is at the 77th percentile, indicating an average/above average market standing. This means Mos Burger performs better than 77% of brands in Taiwan's Cafe & Restaurants industry. Performance peers in the same percentile range include Moon Moon Food, Hi-Lai, Sushiro, and Hong Ya Hamburger.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Mos Burger's overall CSAT in Taiwan is 56%, a 2.6 percentage point increase year-over-year. This indicates improved customer happiness. Xinfeng Township shows the highest CSAT at 84%, with a significant growth of 11 percentage points.
Average check reveals how much customers spend per visit. Tracking this KPI helps understand spending habits and optimize pricing strategies for revenue growth.
The overall average check for Mos Burger in Taiwan is 209.9 TWD, a 10% increase year-over-year. This suggests customers are spending more per visit. Xinfeng Township has the highest average check at 333.3 TWD.
Outlet count indicates brand reach and market presence. A larger number of outlets can lead to greater accessibility and brand awareness for customers.
Mos Burger has 105 outlets in Taipei, the highest number in Taiwan. New Taipei follows with 55 outlets. This distribution highlights key areas of market concentration for the brand.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
McDonald's is the top competitor for Mos Burger, with a cross-visitation rate of 13.22%. Starbucks follows at 8.12%. This indicates a significant overlap in customer base between these brands.
Traffic workload analysis by hour reveals peak and off-peak times. This informs staffing, marketing, and operational decisions to optimize resource allocation.
Mos Burger experiences peak traffic workload between 11 AM and 1 PM (hours 11-13), with the highest workload at 61.91. Traffic significantly decreases after 9 PM, indicating lower customer activity during late hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand affinity.
Mos Burger's customer base shows a high affinity towards women (90) and men (110). Gen Y (124) are overrepresented, while Gen Z (55) are underrepresented, suggesting targeted marketing adjustments may be beneficial.