Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence MOS Burger performance in the Taiwan and how they change over time
See what factors influence MOS Burger performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MOS Burger' competitors in the Taiwan
An analysis of MOS Burger' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
MOS Burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
MOS Burger is a leading brand, ranking in the top 1% in Taiwan's Cafe & Restaurants industry. This high percentile indicates strong customer preference and a significant market presence compared to its peers. Performance peers in a similar range include: 五鮮級鍋物專賣, Moon Moon Food, 皇家帝國麻辣火鍋吃到飽, Wang Steak, 麥味登, and 蟹老闆活海鮮-烏石港推薦海鮮餐廳|頭城道地海鮮|海鮮熱炒|活海鮮推薦|人氣生鮮|聚餐餐廳|合菜餐廳|海鮮餐廳推薦|在地推薦海鮮.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. It shows customer's contentment.
MOS Burger's overall customer satisfaction in Taiwan is 54%, a slight decrease of 0.2 percentage points year-over-year. Satisfaction varies by city, with Neipu showing the highest satisfaction (77%) but a significant decrease in growth (-23.1pp). Keelung saw a large increase in satisfaction (+22.6pp) for a satisfaction rating of 67%.
Average check indicates customer spending per visit, reflecting menu pricing, order size and perceived value. It drives revenue growth.
The average check for MOS Burger in Taiwan is 209.1 TWD, a 10.5% increase year-over-year. Xinfeng Township has the highest average check (307.7 TWD). This indicates increased spending per customer visit, potentially driven by menu updates or increased order sizes.
Outlet count indicates brand reach and market penetration. More outlets often translate to higher brand visibility.
MOS Burger has 247 outlets in Taiwan. Taipei has the highest number of outlets (103), followed by New Taipei (55). The distribution of outlets reflects the brand's strategic focus on major metropolitan areas.
Understanding competitors reveals market dynamics and customer preferences, informing strategies to gain a competitive edge.
MOS Burger's top competitors in Taiwan, based on cross-visitation, are McDonald's (14.60%), Starbucks (9.29%), Ba Fang Yun Ji (3.90%), KFC (3.38%), and Louisa Coffee 路易莎咖啡 (3.23%). McDonald's and Starbucks exhibit significantly higher cross-visitation rates, suggesting they capture a larger share of MOS Burger's potential customer base.
Traffic workload by hour reveals peak times, enabling staffing optimization and marketing strategies for revenue maximization.
MOS Burger experiences peak traffic between 6 AM and 8 PM in Taiwan, with the highest workload around 12 PM (62.22). The lowest traffic occurs between 1 AM and 5 AM. Understanding these patterns allows for optimized staffing and targeted promotions during peak hours.
Analyzing consumer segments informs targeted marketing, improving engagement and brand resonance with specific demographics.
MOS Burger's customer base shows a high affinity among women (90) and men (111), Gen X (153) have a particularly strong affinity. Gen Y (98) have average affinity. Gen Z (65) is underrepresented. These insights suggest targeted campaigns that leverage Gen X’s interests could prove beneficial.