Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
麥味登 is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence 麥味登 performance in the Taiwan and how they change over time
See what factors influence 麥味登 performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
An analysis of 麥味登' competitors in the Taiwan
An analysis of 麥味登' competitors in the Taiwan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
麥味登 holds a leading market performance percentile of 99 in Taiwan's Cafe & Restaurants industry, placing it in the top 1% of brands. This indicates a strong competitive position. Performance peers in the same percentile range include: 皇家帝國麻辣火鍋吃到飽, Q Burger, 阿蓮牛肉湯-台南公園店, 五鮮級鍋物專賣, 陶板屋, MOS Burger.
Customer satisfaction (CSAT) reflects customer loyalty and overall brand perception, influencing repeat business and positive word-of-mouth.
麥味登's overall customer satisfaction is 76%, a decrease of 5.9 percentage points year-over-year. The cities with highest CSAT are Houlong (95%) and Hengchun (94%). While overall CSAT has declined, some locations like Toufen and Nantou City show increased satisfaction.
Average check (transaction value) indicates spending per customer, crucial for revenue and profitability analysis, as well as pricing strategy.
麥味登's overall average check is 151.9 TWD, a 7.5% increase year-over-year. Huwei Township has the highest average check at 192.3 TWD. The increase suggests customers are spending more per visit.
Outlet count reflects brand reach and market penetration, indicating growth, accessibility, and potential revenue streams within a region.
麥味登 has 55 outlets in Taoyuan City, the most in Taiwan. Taipei follows with 41 outlets, and Kaohsiung with 36. The distribution of outlets highlights key markets for the brand.
Identifying competitors and cross-visitation patterns enables strategic positioning and targeted marketing efforts to capture market share.
麥味登's top competitors based on customer cross-visitation are McDonald's (6.26%), Starbucks (3.82%), Ba Fang Yun Ji (2.29%), 拉亞漢堡 (1.96%), and MOS Burger (1.91%). These brands represent alternatives that 麥味登 customers also frequent.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and tailor marketing efforts to peak and off-peak times.
麥味登 experiences peak traffic between 8 AM and 12 PM, with the highest workload at 9 AM (56.71%). Traffic significantly decreases after 1 PM. Staffing and promotions should be aligned with these peak hours.
Analyzing consumer segments informs targeted marketing and product development, tailoring strategies to specific demographics to improve engagement.
麥味登 has high affinity with women (index 103) and Gen Z (index 109). Gen X is under-indexed (index 59), suggesting opportunities to increase engagement within that group. Gen Y affinity is at 90.