Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Morrisons performance in the United Kingdom and how they change over time
See what factors influence Morrisons performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Morrisons' competitors in the United Kingdom
An analysis of Morrisons' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Morrisons is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morrisons holds a leading position at the 99th percentile, indicating a strong competitive standing. Its market performance suggests high customer preference and effective market penetration. Performance peers in similar range include Cookhouse + Pub, Monmouth Coffee Company, Mother Hubbard's, Greenwood, Divine Restaurant, HIDE.
Customer satisfaction reflects brand perception, influencing loyalty and repurchase rates. Monitoring CSAT enables proactive service improvements and competitive positioning.
Overall customer satisfaction for Morrisons is 57%, showing a significant increase of 9.5 percentage points year-over-year. England reports the highest CSAT at 60% with an increase of 12 percentage points, while Scotland (42%) and Wales (40%) show declines. This mixed performance requires focused improvements.
Average check reveals customer spending habits, impacting revenue forecasting and promotional strategies. Tracking this KPI informs menu pricing and value optimization.
The overall average check for Morrisons is 11.1 GBP, up 13.5% year-over-year. England has the highest average check at 11.5 GBP, while Scotland's is significantly lower at 7.4 GBP. This disparity suggests regional pricing or menu differences.
Outlet count indicates brand reach and market presence. Tracking outlet distribution informs expansion strategies and market saturation assessment.
Morrisons has 284 outlets in England, 42 in Scotland, and 28 in Wales. The concentration of outlets in England suggests a strategic focus or higher market demand in that region, while Scotland and Wales have considerably fewer locations.
Competitor analysis identifies key rivals and customer preferences, enabling targeted marketing and differentiation strategies for competitive advantage.
Morrisons' top competitors based on customer cross-visitation are McDonald's (24.36%), JD Wetherspoon (12.73%), Starbucks (6.18%), KFC (5.82%), and Greggs (5.09%). This reveals customer preferences for fast-food and casual dining options alongside Morrisons.
Traffic workload by hour reveals peak operational periods, informing staffing levels and service optimization for enhanced customer experience.
Traffic workload peaks between 8 AM and 4 PM, with the highest traffic observed between 11 AM and 1 PM. Minimal traffic occurs between 6 PM and 7 AM. This highlights the need for staffing and resource optimization during peak hours.
Consumer segmentation enables targeted marketing, tailoring products and promotions to specific demographics for increased engagement and conversion rates.
Morrisons' customer base shows an affinity index of 88 for women and 109 for men, indicating that men are overrepresented among customers. Gen X has an affinity index of 116, while Gen Y and Gen Z are underrepresented with indexes of 62 and 73, respectively. This suggests targeted marketing towards the Gen X demographic.