Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Morrisons performance in the United Kingdom and how they change over time
See what factors influence Morrisons performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Morrisons is right in the middle
Sample of brands in the same percentile
An analysis of Morrisons' competitors in the United Kingdom
An analysis of Morrisons' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morrisons' market performance is at the 46th percentile, indicating a below average/lagging position. This suggests that Morrisons captures less foot traffic compared to many competitors. Performance peers in the same percentile range include The Spaniards Inn, Pop Street, Kebabish Original (Edinburgh), Wok to Walk, BOBO and WILD, and Hagen Espresso Bar.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies.
Morrisons' top competitors based on cross-visitation are McDonald's (22.89%), JD Wetherspoon (12.68%), KFC (7.39%), Costa Coffee (6.34%), and Greggs (5.99%). This indicates a significant overlap in customer base, particularly with McDonald's.
Traffic workload by hours reveals peak times, helping optimize staffing and resource allocation.
Morrisons experiences peak traffic workload between 8:00 and 17:00, with the highest workload at 12:00 (66.86%). Traffic is minimal between 21:00 and 7:00. This data suggests that Morrisons should focus staffing and resources during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women are overrepresented among Morrisons' consumers (87% affinity), while men are also overrepresented (110% affinity). Gen X is highly overrepresented (132% affinity), while Gen Y and Gen Z are underrepresented (67% affinity each).