Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Morrisons performance in the United Kingdom and how they change over time
See what factors influence Morrisons performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Morrisons' competitors in the United Kingdom
An analysis of Morrisons' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Morrisons is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Morrisons' market performance is at the 47th percentile, indicating a below average/lagging position. This suggests that Morrisons captures less foot traffic compared to many competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Taste of Lahore, Grind, Jodhpur, Ethical Bean Company Coffee Shop, Eat Meat Halal steakhouse Bolton, and Morley's.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Morrisons' overall customer satisfaction is 58%, a significant increase of 11.8 percentage points year-over-year. Satisfaction varies by region, with England at 60%, Wales at 51%, and Scotland at 49%. This indicates a positive trend in customer sentiment, with room for improvement in Wales and Scotland.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization.
The overall average check for Morrisons is £11.6, a 14.9% increase year-over-year. Average check varies by location: England at £12.2, Wales at £8.6, and Scotland at £6.7. This suggests customers are spending more per visit than last year, with regional differences in spending habits.
Outlet count indicates market reach and brand presence, influencing accessibility and customer acquisition.
Morrisons has 301 outlets in England, 45 in Scotland, and 27 in Wales. The distribution of outlets is heavily concentrated in England, indicating a strong presence there compared to Scotland and Wales.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Morrisons, based on customer cross-visitation, are McDonald's (24.78%), JD Wetherspoon (14.60%), KFC (7.08%), Costa Coffee (6.19%), and Greggs (5.75%). This indicates that a significant portion of Morrisons' customers also visit these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Morrisons experiences peak traffic workload between 8:00 and 17:00, with the highest traffic around 12:00 (67.34%). Traffic is minimal during the night. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Consumer segment analysis informs targeted marketing by understanding gender and generational preferences.
Morrisons' customer base shows a higher affinity for women (92) and men (107). Among generations, Gen X (113) and Gen Z (110) are overrepresented, while Gen Y (57) is underrepresented. This suggests targeted marketing should consider the preferences of Gen X and Gen Z.