Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wok to Walk performance in the Portugal and how they change over time
See what factors influence Wok to Walk performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Wok to Walk' competitors in the Portugal
An analysis of Wok to Walk' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wok to Walk is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Wok to Walk holds a leading position with a market performance percentile of 98 in Portugal. This indicates a strong market presence. Performance peers include Letraria, Malheiro, Tasca Das Tias, Tacos house (Estefânia), Sushi Barreiro, and Oficina dos Rissóis, which share a similar market position within the top 2%.
Customer satisfaction reflects brand perception and loyalty, directly influencing revenue and long-term growth in the competitive cafe & restaurant sector.
Wok to Walk's overall customer satisfaction is 53%, up 11.1 percentage points year-over-year. Faro shows the highest satisfaction at 80% (up 36pp), while Setúbal is lower at 19% (down 10.7pp). Lisbon and Porto show moderate improvements in customer satisfaction.
Average check reveals customer spending habits, informing pricing strategies and indicating potential revenue per transaction in the cafe & restaurant industry.
The overall average check for Wok to Walk is 14.9 EUR, a 14.8% increase year-over-year. Lisbon has the highest average check at 16.9 EUR, while Porto's average check is 14 EUR. This indicates varied spending habits across locations.
Outlet count reflects brand reach and market coverage, directly impacting accessibility and potential customer base in the cafe & restaurant sector.
Wok to Walk has 14 outlets in Lisbon, the highest number, followed by 12 in Porto. Faro and Setúbal each have 3 outlets, while Braga has 2. Coimbra, Leiria, and Aveiro each have 1 outlet, indicating varied presence across Portugal.
Competitor analysis identifies key players and customer preferences, enabling strategic positioning and competitive advantage in the crowded cafe & restaurant market.
McDonald's (17.71%), Burger King (12.5%) and Pizza Hut (8.33%) are the top competitors with the highest cross-visitation from Wok to Walk customers. Amorino Gelato and Taco Bell both account for 5.21% of cross visitation. This shows customer overlap with fast-food chains.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service and revenue in the cafe & restaurant sector.
Traffic workload peaks between 10 AM and 10 PM, with the highest activity from 12 PM to 2 PM (53.46% and 54.16%). The lowest traffic is between midnight and 7 AM (0%). Staffing should align with these peak times to handle customer volume.
Understanding consumer segments enables targeted marketing, improving engagement and brand affinity within key demographics in the cafe & restaurant sector.
Women (77%, affinity index) show a higher-than-average affinity. Men are also represented (117%, affinity index). Gen X (114%, affinity index) and Gen Y (107%, affinity index) exhibit above-average affinity for the brand, suggesting these generations are key customer segments.