Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wok to Walk performance in the Portugal and how they change over time
See what factors influence Wok to Walk performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wok to Walk' competitors in the Portugal
An analysis of Wok to Walk' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wok to Walk is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Wok to Walk's market performance is at the 42nd percentile in Portugal's Cafe & Restaurants industry, indicating a below average/lagging position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Restaurante Azenhas do Mar, Dos Santos, Izakaya Cascais, Quinta do Martelo, Mirone - Cachorrinhos do Morro, and Restaurante Calamar.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth. Higher CSAT scores indicate stronger performance.
Wok to Walk's overall CSAT in Portugal is 54%, a significant increase of 11.5 percentage points year-over-year. Faro shows the highest CSAT at 78%, while Setúbal has the lowest at 21% with a decrease of 8 percentage points. This indicates improved customer perception, particularly in Faro, but challenges remain in Setúbal.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Wok to Walk in Portugal is 14.9 EUR, a 14.8% increase year-over-year. Lisbon has the highest average check at 16.9 EUR. This suggests customers are spending more per visit, contributing to increased revenue.
Number of outlets indicates brand reach and market presence. Expansion reflects growth, while strategic distribution impacts accessibility and market share.
Wok to Walk has 14 outlets in Lisbon, 12 in Porto, 3 in Faro and Setúbal, 2 in Braga, and 1 each in Coimbra, Leiria, and Aveiro. Lisbon has the highest concentration of outlets, indicating a strong presence in that region.
Identifying top competitors helps understand the competitive landscape, benchmark performance, and refine strategies to gain a competitive edge and attract customers.
Wok to Walk's top competitors based on customer cross-visitation are McDonald's (17.53%), Burger King (12.37%), Pizza Hut (8.25%), A Padaria Portuguesa (5.15%), and Amorino Gelato (5.15%). This indicates that customers who visit Wok to Walk also frequently visit these fast-food and dessert chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing, resource allocation, and targeted marketing to optimize customer experience and revenue.
Wok to Walk experiences peak traffic workload between 10:00 and 22:00, with the highest workload around 18:00-19:00 (54.98%-55.02%). Traffic is minimal between 0:00 and 7:00. This data helps optimize staffing and promotions during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights reveal segment preferences and engagement levels.
Women show an affinity index of 80, indicating they are under-indexed compared to the average consumer. Men show an affinity index of 116, indicating they are over-indexed. Gen X has an affinity index of 118, while Gen Y has an affinity index of 104. This suggests a higher affinity among Gen X and Men.