Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Morley's performance in the United Kingdom and how they change over time
See what factors influence Morley's performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Morley's' competitors in the United Kingdom
An analysis of Morley's' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Morley's is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morley's market performance is at the 47th percentile, indicating a below average/lagging position. This means Morley's captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Jimmy's Restaurants, It's All Greek to Me, Brasserie Blanc, RF Cafe & Patisserie, STK Steakhouse, and The Smithfield.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
Morley's overall customer satisfaction is 63%, a decrease of 2.8 percentage points year-over-year. This indicates a decline in customer happiness. In England, the CSAT is also 63%, with a similar decrease of 2.8 percentage points. The trend shows a slight fluctuation over the three-month period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
Morley's average check is £14.1, a 27.5% increase year-over-year. This suggests customers are spending more per visit. The average check in England is also £14.1. The average check fluctuated between £12.81 and £15.42 during the observed period.
Number of outlets indicates brand reach and market presence. Tracking outlet count reveals expansion or contraction strategies.
Morley's has 73 outlets in England. This indicates a specific market presence within the region. There is no growth data available, so the change in outlet numbers cannot be determined.
Competitor analysis identifies key rivals and their market share. Understanding competitors informs strategic positioning and differentiation efforts.
Morley's top competitors based on customer cross-visitation are KFC (17.96%), McDonald's (13.77%), German Doner Kebab (5.39%), Pepe's (5.39%), and Nando's (4.79%). This indicates that customers who visit Morley's also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing and resource allocation.
Morley's experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 7:00 PM (51.47%). Traffic is lowest between 4:00 AM and 7:00 AM. This data can inform staffing and promotional strategies.
Consumer segment analysis identifies key customer demographics. Understanding customer profiles informs targeted marketing and product development.
Morley's customer base shows a higher affinity towards women (60%) and over-indexed for Gen Y (124%) and Gen Z (134%). Men are also represented (133%). Gen X is represented (63%). This suggests marketing efforts should consider the preferences of younger generations.