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Managing Partner, Global Business Development
See what factors influence Morley's performance in the United Kingdom and how they change over time
See what factors influence Morley's performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Morley's' competitors in the United Kingdom
An analysis of Morley's' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Morley's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Morley's has a market performance percentile of 99, indicating a leading position. This means Morley's commands a significant share of customer traffic compared to its peers in the United Kingdom's Cafe & Restaurants industry. Performance peers include Colonel Saab, Eggbreak, Yard, Beijing Banquet, Brigg & Stow, and Spaghetti House - Italian Restaurant, all within the same percentile range.
Customer satisfaction (CSAT) indicates customer loyalty and business success. Increased CSAT often correlates with higher retention and positive word-of-mouth.
Morley's overall CSAT is 63%, showing a 0.3 percentage point increase year-over-year. In England, the CSAT is also 63%, with a similar growth of 0.3 percentage points. This indicates a slightly improving customer experience compared to the previous year, with ongoing positive feedback.
Average check indicates how much customers spend per visit. Analyzing average check trends can reveal shifts in customer spending behavior.
Morley's overall average check is 13.3 GBP, reflecting a 19.8% increase year-over-year. In England, the average check is also 13.3 GBP. This significant rise suggests customers are spending more per visit, potentially due to price adjustments, increased order sizes or changes in product mix.
Number of outlets shows brand's reach. Outlet count is directly tied to market presence and potential revenue generation.
Morley's has 68 outlets in England. This represents the total number of operational locations during the specified period, indicating a substantial presence within the region's Cafe & Restaurants industry.
Competitor analysis reveals the competitive landscape. Understanding the competitive environment allows for strategic positioning and differentiation.
Morley's top competitors, based on customer cross-visitation, are KFC (17.16%), McDonald's (13.24%), German Doner Kebab (5.39%), Nando's (4.90%), and Pepe's (4.41%). These figures indicate the percentage of Morley's customers who also visit these competing brands, highlighting key areas of competition.
Traffic workload shows peak hours. Understanding traffic patterns enables optimal staffing and resource allocation for enhanced customer service.
Morley's experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 18:00 (52.45%). Traffic gradually increases during the day. Conversely, the lowest workload is observed between 04:00 and 07:00, indicating quieter operational periods.
Consumer segments show audience composition. Understanding audience characteristics helps tailor marketing for increased relevance.
Morley's consumer base shows a gender mix with an affinity index of 69 for women and 122 for men. Among generations, Gen X has an affinity index of 67, Gen Y 132, and Gen Z 137. This reveals higher engagement among men, Gen Y and Gen Z, suggesting these demographics are more strongly represented among Morley's customers.