Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Morelia Ice Cream Paletas performance in the United States and how they change over time
See what factors influence Morelia Ice Cream Paletas performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Morelia Ice Cream Paletas' competitors in the United States
An analysis of Morelia Ice Cream Paletas' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Morelia Ice Cream Paletas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morelia Ice Cream Paletas holds a leading market position, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile suggests a strong competitive advantage, indicating that the brand attracts a significant share of customer foot traffic compared to its peers. Performance peers within the same percentile range include Sushi-san, JoJo's Shake Bar, The Hive Buckhead, CASA NEOS, Umi Sushi & Seafood, and Milk & Honey Southern Inspired Kitchen.
Customer satisfaction reflects loyalty and indicates likelihood of repeat business and positive word-of-mouth, directly influencing revenue.
Morelia Ice Cream Paletas demonstrates strong customer satisfaction. Overall CSAT is at 95%, up 4.4 percentage points year-over-year. Florida leads with 97%, a 7 percentage point increase. New Jersey shows 93% (+9.2pp). Texas decreased to 92% (-5.3pp), as did North Carolina to 84% (-6pp). CSAT increased from 93.53% in May 2025 to 96.27% in July 2025.
Average check reveals customer spending habits, influencing revenue forecasts and informing pricing and promotional strategies.
Morelia Ice Cream Paletas shows an overall average check of $11.4, up 2% year-over-year. Texas shows the highest average check at $14.1, while North Carolina's is $8.6. The average check increased from $11.27 in May 2025 to $11.75 in June 2025, then decreased to $10.43 in July 2025.
Outlet count indicates brand reach and growth, influencing market share and revenue potential across different geographic areas.
Morelia Ice Cream Paletas has a total of 17 outlets in the United States. Florida has the most locations, with 8 outlets. North Carolina has 3, South Carolina has 2, and New York, Texas, New Jersey and Virginia each has 1 outlet.
Competitor analysis identifies market rivals, informing strategies to differentiate the brand and capture greater market share effectively.
Morelia Ice Cream Paletas' customers also visit Starbucks (3.84%), McDonald's (2.42%), CVI.CHE 105 (2.02%), Chick-fil-A (1.62%), and IHOP (1.62%). Starbucks is the most cross-visited brand, which could be due to its ubiquity.
Traffic workload insights highlight peak hours, aiding staffing and resource allocation for optimal customer service and operational efficiency.
Morelia Ice Cream Paletas experiences peak traffic between 12:00 PM and 10:00 PM, with the highest workload occurring around 8:00 PM (55.77%). Traffic is minimal before 11:00 AM and significantly decreases after 10:00 PM.
Consumer segment insights enable targeted marketing by understanding demographics, tailoring messages, and maximizing campaign effectiveness and ROI.
Morelia Ice Cream Paletas appeals more to women (112 index) than men (89 index). Gen Z shows the highest affinity (191 index), followed by Gen Y (119 index). Gen X is underrepresented (56 index), indicating lower engagement.