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Managing Partner, Global Business Development
See what factors influence Swensen's performance in the Thailand and how they change over time
See what factors influence Swensen's performance in the Thailand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Swensen's' competitors in the Thailand
An analysis of Swensen's' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Swensen's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, indicating its competitive strength and customer preference in the Cafe & Restaurants sector.
Swensen's holds a leading market position in Thailand with a 99th percentile. This signifies Swensen's strong brand appeal and high customer preference. Performance peers in a similar range include KFC, Madras Darbar Indian Restaurant, MAGURO, Nara Thai, Suki Teenoi and Mo-Mo-Paradise.
Customer satisfaction (CSAT) is crucial as it reflects brand loyalty and directly impacts revenue and reputation in the competitive Cafe & Restaurants market.
Swensen's overall customer satisfaction in Thailand is 78%, a decrease of 16.3 percentage points year-over-year. Satisfaction varies by location, with Lop Buri Province and Phetchabun Province showing 100% satisfaction. There was general decrease in CSAT for the measured period.
Average check reflects customer spending habits and pricing strategy effectiveness, highlighting revenue potential per transaction in the Cafe & Restaurants sector.
Swensen's average check in Thailand is 243.5 THB, down 6.7% year-over-year. Udon Thani Province has the highest average check (531.5 THB). There was increase of average check during the measured period.
The number of outlets indicates brand reach and market penetration, reflecting accessibility and growth potential in the Cafe & Restaurants industry.
Swensen's has the highest number of outlets in Nonthaburi Province (22), followed by Chon Buri Province (20). Distribution is concentrated in specific regions, indicating strategic location choices. This shows brand expansion within Thailand.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, crucial for strategic positioning and competitive advantage.
Swensen's top competitors in Thailand, based on customer cross-visitation, are Café Amazon (8.57%), Starbucks (6.06%), KFC (5.77%), MK Restaurant (4.33%) and McDonald's (4.14%). This indicates shared customer interests and competitive overlap.
Understanding traffic workload by hours helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Swensen's experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload around 6:00 PM. Traffic is significantly lower during early morning hours, from midnight to 8 AM. This data helps optimize operational efficiency.
Analyzing consumer segments by gender and generation allows for targeted marketing, product development, and personalized customer experiences based on demographic insights.
Swensen's customer base is predominantly women, with an affinity index of 97, while men have affinity index of 102. Gen X have an affinity index of 108, Gen Y - 95, Gen Z - 102. Gen X segment is overrepresented, whereas Gen Y segment is underrepresented relative to average.