Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Swensen's performance in the Thailand and how they change over time
See what factors influence Swensen's performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Swensen's' competitors in the Thailand
An analysis of Swensen's' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Swensen's is in the top 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Swensen's market performance in Thailand is at the 86th percentile, indicating an above-average market position. This means Swensen's captures more customer traffic than 86% of brands in the Cafe & Restaurants industry. Performance peers in a similar range include Starbucks (85th percentile).
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. High CSAT scores indicate a strong customer base.
Swensen's overall customer satisfaction is 78%, a decrease of 18.7 percentage points year-over-year. Nakhon Sawan Province shows the highest CSAT at 100%, while other provinces show varying levels. The trend shows a slight decrease in CSAT over the observed period.
Average check reveals customer spending habits and pricing effectiveness, influencing revenue and profitability strategies.
Swensen's average check is 243.6 THB, a decrease of 6.4% year-over-year. Phra Nakhon Si Ayutthaya Province has the highest average check at 333.3 THB. The trend shows a slight decrease in average check over the observed period.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential.
Swensen's has the most outlets in Nonthaburi Province (22), followed by Chon Buri Province (19). This distribution reflects the brand's physical presence and market coverage across different regions in Thailand.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Swensen's top competitors based on cross-visitation are Café Amazon (8.58%), KFC (6.09%), and Starbucks (5.26%). This indicates that customers who visit Swensen's also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Swensen's experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload around 5:00 PM to 6:00 PM. Traffic is lowest in the early morning hours (1:00 AM - 6:00 AM).
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Women (107 index) are overrepresented among Swensen's consumers, while men (93 index) are underrepresented. Gen Y (104 index) and Gen Z (106 index) are overrepresented, while Gen X (86 index) is underrepresented.